SBI PINKATHON Mumbai'15 powered by women's Horlicks is organised Cancer Shero Trek

Mumbai, November 7, 2015: Mumbai is gearing up for its 4^th edition of India’s biggest women’s run the SBI Pinkathon -Empowering Indian Women powered by Women Horlicks. Pinkathon has received a huge response from the city. As a pre cursor to the main event, Pinkathon hosted the Cancer Shero Trek on this weekend 

As part of various on ground activities to build the momentum for the run, The Cancer Shero trek is the unique initiative from United Sisters Foundation. This trek is designed especially for cancer survivors who wish to try something adventurous in the outdoors, but may not be ready to join a regular group or might be nervous about trying something by themselves. The concept is to provide a community activity where a person who has withstood the physical and emotional ravages of the disease, has a chance to test themselves in a safe environment surrounded by friends and caregivers.SBI Pinkathon had organized a trek a to Nagla Trail, team of 22 members which included women and men across all age groups, who have battled cancer in some form and stage, friends & supporters and Pinkathon ambassadors. As a celebration of their achievement each survivor or Shero was presented with a specially crafted ‘I Inspire’ medal at the end of the activity.

Pinkathon is India Biggest Women’s run created with the specific purpose of getting more women to adopt a fitter lifestyle for themselves and their families and to highlight the need for increased awareness about breast cancer. In the last year Pinkathon was held across 6 cities with over 50000 women participating.  Pinkathon has donated more than Rs. 45 Lacs so far towards treatment of underprivileged women with cancer and has facilitated, through various partners, free breast screenings for thousands of women.

The SBI Pinkathon powered by Women Horlicks in Mumbai is scheduled to be held on December 13, 2015 at MMRDA ground. Registrations can be done atwww.pinkathon.in