AB de Villiers launches an app to connect with fans
April 6th, 2017: While for the past decade AB de Villiers has been achieving new records for the Proteas on the field, the current South African ODI captain, record holder, and the adopted son of Bengaluru, is set to achieve yet another milestone in his sporting career.
AB, who is world renowned for his innovative batting style and all round excellence on the cricket pitch, is now setting a trend off the field.
Partnering with American based tech company, FanHero, AB is the first South African sportsman to develop a personalised fan engagement app, that will allow him to interact on a deeper level with his global fan following.
Talking about the app, AB said, "I have been looking for a way to engage on a more authentic level with my fans across the world and I believe that my app – AB 17 - would be the perfect way to do so. It will be my life in a bundle, something that I haven't been able to get across on traditional social media." Continuing on, AB shared, “The idea is to give the fans an idea of what it’s like to be an international cricketer playing the whole year round, and what it takes to get there. The app is an electronic open book and I hope fans will truly appreciate, the insights I share with them, from off and on the field and on and off season.” Watch him speak about his App here.
FanHero's technology has been developed to increase engagement and improve the interaction between user and fan. The company has broken the traditional boundaries of engagement allowing the fan to get closer to their hero, in this case, AB de Villiers.
Johan van Wyk, Director of FanHero South Africa said, "AB de Villiers is a superstar both on the field and online. He is one of Africa's biggest sporting brands and represents everything we were looking for in terms of a partnership. As a company, we do not look to partner with just anyone, but AB ticked all the boxes."
Indian fans can look forward to more access, fewer restrictions and a direct line to one of South Africa's favourite sportsman, bringing the fan and hero closer together.
This unique platform will give fans unprecedented access to AB's life. They'll have the opportunity to see behind closed doors, learning what it takes to be a professional cricketer and exactly what makes AB tick. FanHero also ensures that AB maintains full ownership of the content he creates. No other social platform does this, making it a key advantage when using FanHero.
The AB 17 app is live on both the Apple iTunes and Google Play stores and can be downloaded via the following links:
iTunes:
Google Play
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