Swiggy takes Bhog Elo Boney through the unchartered waters of Sundarbans on the first ever floating Pandal this Durga Pujo
Swiggy’s effort to bring Maa Durga to the Sundarbans, where she emerged from the water and returned to it, is a beautiful reflection of nature’s cycle National/ Kolkata, 17 October 2024 – This Durga Pujo, Swiggy, India’s pioneering on-demand convenience platform, took the spirit of Kolkata’s grand Durga Pujo celebrations to the remote islands of the Sundarbans through the launch of 'Bhog Elo Boney'—the first-ever floating Durga Puja pandal. The pandal set sail across the Sundarbans, infusing festive joy and a sense of unity among the island communities. Over five days, it navigated different ghats, celebrating Durga Puja with thousands and delivering traditional bhog—Khichudi, Sabzi, and Laddoo—to homes, reinforcing bonds and traditions across the region. Over 1,000 villagers joined the celebrations, including ‘Tiger widows’, (bagh bidhobas) who are believed to be ‘ill omens’ and often prevented from taking part in many activities - including Durga ma’s darshan. Each day th