Tata Consumer Soulfull continues its commitment in making Millets mainstream, launches new and improved Millet Muesli at Indian Institute Millet Research Convention
The brand also received recognition at Poshak Anaaj Awards, 2022 Mumbai, 30 th September 2022: Tata Consumer Products (TCP), the parent company of the Tata Soulfull brand, which has a portfolio of millet-based products for kids and adults launched their enhances Millet Muesli, at the recently held ICAR-IIMR ‘National Nutri-Cereal convention 4.0’ in Hyderabad. The improved Millet Muesli which has 25% Millets such as Ragi, Bajra and Jowar is a step towards strengthening the health proposition and providing an even better taste profile with better crunch to consumers. At the convention, Tata Consumer Soulfull received recognition at Poshak Anaaj Award’s 2022, which comes on the brand’s consistent effort to make millets more mainstream, innovate and offer consumers a variety of tasty, nutritious, convenient, and modern formats of millet-based products. Last year Tata Consumer products signed an MoU with IIMR to unlock the full potential of millets as a healthier and more sustainable