LAY’S® ‘MITTI KI CHITTHI’ TURNS THE SPOTLIGHT ON SOIL HEALTH – A TRIBUTE TO MOTHER EARTH

Before a potato becomes a chip, and before a chip becomes a smile, it begins with the soil. Lay’s® celebrates this journey from earth to heart with the launch of Mitti Jaanch Kendras, aspiring to empower the farming community with accessible soil testing and honouring the care that makes every bite possible To deepen this connection, Mitti Ki Chitthi – a lyrical film that gives voice to the soil – celebrates the unspoken bond between farmers and the land they lovingly nurture New Delhi, 16 th May, 2025: Lay’s®, one of India’s favourite potato chip brands, honours one of the most nurturing bonds of all – the one between the Earth and those who care for it. The iconic potato chips brand is strengthening its commitment to nurturing the foundation of great taste – the soil . Through its soil regeneration initiatives, Lay’s® has launched Mitti Jaanch Kendras in Uttar Pradesh, Bihar and West Bengal. These specialized soil testing ce...