Bira 91 forays into the Seltzers, launches ‘Grizly’ Hard Seltzer Ale under House of Bira 91
A perfect choice for consumers looking at healthier & flavorful options, ‘Grizly Hard Seltzer Ale’, is inspired by the best cocktails in three flavors - Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary National, 22 February 2023 : Kickstarting the new year on a flavorful note, Bira 91, the world’s fastest-growing premium beer company, today announced its foray into the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale . The launch comes shortly after the introduction of ‘Hill Station’ Hard Cider Ale and is part of the brand’s ambition to move beyond beers to cater to the evolving preferences of young consumers. As young adults become increasingly health-conscious, they are on the lookout for ‘better for you’ beverage options that allow them to indulge in their favorite flavors. This trend towards a healthier living has created a massive growth opportunity for the S...