MTV kills boring by reinventing cult youth reality show MTV Hero Roadies X2 powered by Vivo Smart Phone
~This season,
the original Roadie Rannvijay Singh is joined by 3 new partners in crime…
Vijender
Singh, Karan Kundra and Esha Deol ~
~ Roadies X2
will see gangs fighting it out in an all new format premiers this Saturday 24th
Jan at 7 PM~
~ Roadies X2
gangs will ride along the scenic route from the holy city of Varanasi to the
birthplace of The Ganges in Nepal~
MUMBAI, 22nd January, 2015: After eleven glorious years
of adventure and drama, MTV, the
ultimate word on the youth, is back with an all new adrenalin fuelled
season of its cult youth reality show Roadies. In its twelfth season, MTV Hero Roadies X2 powered by Vivo Smart Phone, is
all set to shake things up as it brings on board a whole new legion of gang
leaders to join the original roadie
Rannvijay Singh. The new gang leaders are the Olympic medalist and boxer Vijender Singh, the charming television
heartthrob Karan Kundra and the ruthless Dhoom
girl Esha Deol. The fantastic four were in the city today to launch MTV Hero Roadies X2 powered by Vivo Smart
Phone which goes on air from 24th
January 2015 and will air every Saturday at 7PM only on MTV.
Along with the gang leaders,
audiences are in for a big surprise as Roadies, the oldest and the longest
running reality TV show in India which has made becoming a ‘Roadie’ synonymous
to the highest achievement in life, has undergone a complete makeover. This time around, audiences will get to see
participants not just competing against each other to become the ultimate
‘Roadie’ but will compete in gangs. Each ‘gang leader’ – Rannvijay, Vijender,
Karan and Esha will pick five participants for their own gangs. These gangs and
the gang leaders will then compete against each other through a series of tasks
to eliminate each other from the show. The gang leader and the gang member that
stays through the end, winning the maximum number of tasks will be adjudged as
the winner of MTV Hero Roadies X2 powered by Vivo Smart Phone.
The auditions for the twelfth
season of this cult youth reality show happened across four cities – Pune,
Kolkata, Delhi and Chandigarh in the month of December. Thousands of hopefuls
showed up at each audition venue, some even camping over night to get an early
entry into the auditions! Following the audition episodes, the journey for Roadies
X2 will begin in early February as the gangs ride along the scenic route from the holiest place in India, Varanasi to the birthplace of The Ganges in
Nepal.
While the format may be different
this time, what stays the same is the passion and the perseverance to achieve
that ultimate dream – the thrill of the ride, the open road, tasks that build
character and a path for a bright future. Becoming a ‘roadie’ is searching for
the hero within you and Roadies X2 is all about the passion that comes along
with wanting to achieve the unattainable goal!
Speaking about the twelfth season
of the longest running reality show on Indian television, Aditya Swamy, EVP and Business Head, MTV India said, “It’s the 12th
season and yet it feels like the first. The excitement of the fans at the
auditions is contagious and this drives us to make every season the very best.
This year we are breaking the format wide open and if there is one thing the
Roadies fan expects, it’s the unexpected. With our four super cool gang
leaders, Rannvijay, Vijender, Karan and Esha leading from the very
front, Roadies X2 is going to be a brand new experience with 4
times the madness this time.”
The
four gang leaders Rannvijay Singh, Vijender Singh, Karan Kundra and Esha Deol
visited four cities across the country – Pune, Kolkata, Delhi and Chandigarh to
audition Roadies enthusiasts for their respective gangs. Each gang leader was
on the look-out for something truly unique for his or her gang. While the
original Raodie Rannvijay looked for people with discipline, Vijender was on
the lookout for people who were all heart. Karan’s focus was on grabbing the
best strategists while Esha was clear on what she wanted – people with their eye
on the prize. Being the first ever female judge and gang leader on the show,
Esha brings with her something that none of the other gang leaders have –
gumption and female instinct! Each leader chose several people from each city
for their respective gangs which were then sorted down to five people per gang.
The Roadies X2 journey which begins in early February will see all the four
gang leaders riding with their four team members each from Varanasi to Nepal.
The show, in its twelfth season
now, has Hero MotoCorp as the title sponsor. Hero
MotoCorp, World's largest two wheeler company has been connecting with the
youth leveraging sports, adventure and entertainment. MTV Hero Roadies X2
powered by Vivo Smart Phone thus becomes an apt platform, being the most popular
youth reality show. This year the contestants will ride on Karizma ZMR, the
most aspirational sports bike in India because of its advanced technology and
superior styling. Like each season before this, MTV Hero Roadies X2 powered by
Vivo Smart Phone is being supported by a 360 degree promotion plan which
includes and extensive online leg, PR activations, on-ground events and so much
more.
MTV
Hero Roadies X2 powered by Vivo Smart Phone is here to make you crave for that
thrill of the road and that urge to unleash the hero within you…and this
time…it’s your road…your gang!
About MTV
MTV, world’s premier youth brand, is a dynamic and
a vibrant blend of music and pop culture. With a global reach of more than
half-billion households, MTV is a cultural home to the millennial generation,
music fans and artists. A 30 MM fan following across show pages on social media
has made MTV the #1 brand in social influence as well. MTV products are
available across 35 unique categories with targeted brand licensing. MTV also
has a buzzing MTV Live business with properties like MTV Video Music Awards and
MTV Bollyland. Aiming to entertain, lead and collaborate with young people
through its evocative communication and youth relevant shows like MTV Roadies,
MTV Coke Studio, MTV Unplugged, MTV Rock the Vote, MTV Kaisi Yeh Yaarian etc.
For information about MTV in India, visit www.mtv.in.com.
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