‘The High5’ Menu’ makes friendly catch-up a lot more fun!
Mumbai, August, 2015: It calls for a high five as Café Coffee Day (CCD), the pioneers in establishing the
coffee culture in the chained café segment in India, launches a special new ‘The High5 Menu’.
Introducing a set of five savory choices, the menu is innovative, youthful and yummilicious. Rightly
named and attractively priced, ‘The High5 Menu’ is sure to be a hit among the coffee-cum-snack lovers.
This latest addition to CCD’s ever evolving menu comes in the wake of expanding its appeal as that cool
go-to place for friendly hangout where fun begins over a cup of coffee and some fast and delicious light
bites.
Drawing on the signature greeting of today’s youth, The High5 Menu offers five fun, light and fast bites.
First in the order is a classic ‘Cheese Croissant’ with the delight of cheese, coriander and garlic and flaky
layers that make it a quick and tasty treat. Next up, is the appetizing and buttery ‘Garlic Bread’. Also
making its debut is the ‘Veg Cutlet’, a crispy crunchy mixed vegetables and potato patty with the
goodness of spices and pepper. And last but not the least; mouth-watering nachos join the pack in not
one but two variants, ‘Mexican Red Hot Nachos’ and ‘Nachos with Red Bean & Salsa Cheese’.
With The High5 Menu, the delectable bites are literally at the consumer’s fingertips as CCD introduces a
novel mode to place an order using hand gestures. Where one raised index finger means you are
craving for a ‘Cheese Croissant’, two crossed fingers means it’s ‘Garlic Bread’ on your mind, a full fiver
open and raised high means it is ‘Mexican Red Hot Nachos’ on your list and so on. And if it is an
emergency hunger pang, the ‘Hi5 Glove’ placed next to the tables with a pull-down side menu card
ensures every hunger pang meets timely delivery.
Speaking on the launch of the nibble-some menu, Bidisha Nagaraj, Group President Marketing, Coffee
Day said, “Basis our periodic research, we felt the need to add some fun, light-bite options that can not
only accompany our café beverages but also wow the taste buds of the youth. The result is the special
High5 Menu, which as the name suggests is worth high-fiving about. This special menu gives youngsters
a variety of reasons to meet up at their nearest CCD. Firstly all the five options pair up perfectly with any
of our beverage offerings. Secondly, these delectable delights are attractively priced and thirdly, they
are the perfect light bite when conversation is the key and accompaniments are not desired to be very
filling .”
Starting at Rs. 39/- The High5 Menu options are made to delight the senses and appeal the pockets. The
special menu is available across all CCD outlets in Delhi, Mumbai, Kolkata, Chennai, Bangalore,
Hyderabad.
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