Twitter India and makers of Neerja join hands to celebrate India's 67th Republic Day
Mumbai, January 26, 2016: Fox Star Studios and Bling Unplugged – the makers of the forthcoming film Neerja have partnered with the popular social networking platform - Twitter on the occasion of India’s 67th Republic Day. In a bid to celebrate the spirit of freedom, and in reverence to the myriad unsung heroes of our country, Team Neerja commemorated this occasion with a speciallycreated Republic Day Twitter Emoji.
Exclusively launched by actor Sonam Kapoor who plays Neerja Bhanot in the film, this Emoji will appear from 25th January to 27th January morning on the Twitter platform. All users need to do is tweet with the hashtag #RepublicDay and a beautiful tricolor propeller will appear next to it in their tweets.
Speaking on this occasion, Pratiksha Rao, Head – Entertainment, Twitter India said,“People come to Twitter to connect over their interests and join the public conversation around big public moments. Emojis have become a popular form of expression on our platform. We are thrilled to give users another way to join in public conversation around Republic Day. And we are even more thrilled to launch this emoji with Neerja, to help tell the story better.”
Atul Kasbekar, Producer , Bling Unplugged said, “The twitter republic day emoji is a really cool way of expressing the spirit and fervour of patriotism amongst the youth , and I am very proud that our film Neerja is partnering with Twitter to launch this initiative . Neerja is an important film in today's time - a story that deserves to be discovered again , and i am happy that through Twitter we are doing our bit to spread the word.”
Shikha Kapur – Chief Marketing Officer, Fox Star Studios India asserted that“Neerja’s story is one that resonates in many ways in today’s times. Her bravery is a symbol of her love for her country, an unflinching sense of responsibility and selflessness that rung through her actions. We, at Fox Star wanted to express this sense of courage and gratitude on India’s 67th Republic Day, in a way that is accessible to all. Twitter as a partner for this film has given us an enabling platform to spread the story of Neerja to the youth of today. The twitter Republic day Emoji is a symbol of the beauty, progress and the spirit of India, and I am thrilled that this exclusive launch of the Emoji has found its starting point with our film.”
Directed by Ram Madhvani, 'Neerja' revisits the story of the 23-year-old Mumbai-based flight attendant who lost her life saving 359 passengers aboard a hijacked Pan-Am flight in 1986. She was posthumously awarded the Ashok Chakra for bravery — the youngest recipient to bag the honour. ‘Neerja’, is produced by Bling Unplugged and Fox Star Studios, presented by Fox Star Studios, and is slated to release on February 19th, 2016.
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