METRO Cash & Carry opens wholesale outlet at Surat

·         Wholesale pioneer enters Surat with the first of its wholesale outlets in Gujarat

·         New outlet located at VIP Road, Surat seeks to serve the city’s traders, small businesses & hospitality industry

·         Guaranteed lowest prices offered across branded grocery and non-food products

Mumbai, April 22, 2016: METRO Cash & Carry, the world leader in business-to-business wholesale, today opened a new wholesale distribution centre in the city of Surat, Gujarat.  Located at VIP Road, the Surat wholesale outlet will be METRO’s first in the State of Gujarat, and its 20th in the country. 

METRO prides itself on its reputation as a reliable, customer-focused and quality-conscious wholesaler.  The global pioneer of cash-&-carry wholesale made its first foray into the Indian market in 2003.  Since then, METRO has established 19 wholesale outlets in 12 cities across the country, supported by a strong network of regional and national suppliers and a vast base of business customers.

In the highly price-sensitive market of Surat, METRO is offering its business customers an unbeatable guarantee - the lowest prices on branded commodities, FMCG and non-food products across its entire range.  METRO backs this guarantee with a promise to match any lower price that can be found on such products, based on a valid proof of purchase for that product from anywhere in the Surat market.

“Surat is among the most savvy and competitive markets in the country, and our price guarantee reflects our confidence that local traders and businesses will find the right products at the right prices at METRO“, said Arvind Mediratta, Managing Director, METRO Cash & Carry India, announcing his company’s entry into Gujarat.  “Our customers will especially appreciate getting the best possible deals all under one roof, along with the convenience and efficiency of all our value-added services.“

As the country’s first HACCP-certified wholesaler, METRO has proven its focus on quality and food safety.  The company’s growing network of small and medium-sized suppliers helps provide METRO’s customers with a highly localized and relevant assortment in each of its markets, and also delivers greater efficieny and cost savings.  Suppliers also regularly avail of specialised training sessions aimed at awarenss and implementation of global quality standards.

METRO has a strong base of customers across the country, including small and large kirana stores, entrepreneurs, small businesses, offices, companies and institutions, as well as hotels, restaurants and caterers.  About 8,500 world-class products are available across a multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel - all under one roof, and at transparent, low wholesale prices.