CLiQtastic lingerie brands for every body type at Tata CLiQ

~A curated and exclusive range of Indian and International Lingerie Brands at Tata CLiQ~

Mumbai, August 29, 2016: With the feel good wear factor and power to accentuate and elevate any look whether day or night, lingerie is an intimate part of a woman’s wardrobe, in every sense. Keeping these bare necessities in mind, Tata CLiQ, the Tata group’s multi-brand phygital ecommerce platform brings a handpicked curated collection of 14+ lingerie brands including Amanté, Clovia, Pretty Secrets, Lovable, Enamor,Wunderlove, Intima and Infinity Lingerie to pamper women and deliver an authentic brand experience. Offering an exhaustive collection of intriguing designs of sensuality, elegance and comfort with an assortment of styles and sizes, Tata CLiQ boasts a combination of CLiQxclusive international and homegrown Indian brands like Infinity Lingerie and Wunderlove. Be it a special occasion, bridal wear or daily wear, nightwear or shape wear an eclectic assortment now lies at every woman’s fingertips at TataCLiQ.comor the Tata CLiQ mobile app!

Discernable from the increased spend on lingerie, women are now keeping with the change in lingerie fashion trends and are well aware about various fits, quality, brands, colors and styling. Catering across all consumer tastes, Tata CLiQ exclusively brings on board Westside’s affordable lingerie brand, Wunderlove with a colorful collection of fancy pants of alluring and elegant separates. Also amongst the curated collection of lingerie brands is Infinity Lingerie, a popular Russian lingerie brand exclusively available at Tata CLiQ, with a wide collection at affordable prices with 20-25 new styles across ranges and taste added every month. Offering a diverse size range from 75FG to 95BCD, from XL to XXXL, customers also have the freedom to combine different styles in a single set! With trendy colors, approved molded cups, removable push-up and sleepwear, Infinity lingerie also offers gorgeous feminine underwear specially designed for weddings which is made of premium quality jacquard sateen fabrics.

Commenting on the offering, Ms. Prathyusha Agarwal, Head- Marketing, Tata CLiQ said, “Being a brand forward marketplace, Tata CLiQ caters to every need of our quality seeking brand loving consumers. Much like clothes and footwear, lingerie is not a one-size-fits-all. In fact, the foundation of a good wardrobe depends on the kind of lingerie one picks. Shopping for lingerie should not be a hurried experience for bare necessities. Lingerie’s delicate fabrics and exquisite cuts become the objects of beauty that adore and adorn your body, making you feel the person you want to be. We at Tata CLiQ feel that quality, well fitted lingerie can make a woman feel good about herself and boost confidence. The handpicked curated collection of lingerie that we have to offer is for the women who love their body regardless of the stereotype created by the society and we want to cater to those women who know they are beautiful from the inside and out. The launch of a plethora of these curated and exclusive brands will offer women a chance to shop for the quintessence of sensuality and elegance right from the comfort of their home.”

With an extensive variety of bras, briefs/panties, www.TataCLiQ.combrings a series of tempting offers and deals, where one can mix and match crop tops and boy shorts or pick from a multipack of panties, choose from pretty & playful lingerie sets or explore the fine lacy lingerie. There is also a BFF range by Amante that starts at 445/- only.  Tata CLiQ intends to build a destination for women where they can seamlessly browse through a curated collection of lingerie from a wide range of brands with bras, briefs/panties starting at Rs. 200 up to Rs. 3000. Not leaving the men wanting, Tata CLiQ also offers trendy collections across home wear, t-shirts, underwear.

Commenting on their foray into India with Tata CLiQ, Mr. Guido Oberwald – CEO, Infinity Lingerie and Concept Group stated, “Infinity Lingerie offers a wide selection of coveted brands for any customer group, which has allowed us to capture the heart of our customers across Russia and Commonwealth of Independent States. Our partnership with Tata CLiQ holds exciting prospects as this is the first time Infinity Lingerie will be available in India, with an assortment of products across women’s lingerie, socks, tights and accessories. Lingerie for us means unequivocal style and elegance, which we hope to deliver to women across India.”

Moving closer home, we have Namita Pant, Head of Marketing, Tata Trent sharing her views: “Today, lingerie is an expression of one’s personal fashion quotient. Wunderlove, helps you feel as good on the inside as you do on the outside. We are extremely excited to be associated with Tata CLiQ as this marks our very first online foray. We will be available online exclusively on Tata CLiQ where lingerie shopping is just going to get more exciting, that too at affordable rates. So CLiQ and experiment with a range of our new and best-selling styles.”

Adding to this curated collection of CAMELs, is the 138-year-old American innerwear brand Jockey in the next month. Brands such as Triumph, Bwitch and other coveted international brands to also join in shortly, establishing Tata CLiQ’s expertise in the innerwear and sleepwear category. Promising all this and more brands across categories to be launched soon, Tata CLiQ is here to provide customers a curated shopping experience, across product ranges.

Get CLiQin on https://www.tatacliq.com

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