R.Sridhar’s book “Unlock theReal Power of Ideation” launched
A Reference manual for Entrepreneurs, Managers& Leaders
Mumbai, 27th May 2017:RenownedInnovation
facilitator, consultant and coach,Mr. R.Sridhar’s
book “Unlock the Real Power Of Ideation”was
launched at a glittering function at Crossword, Kemp’s Corner, Mumbai. The bookwas
jointly unveiled by three eminent personalities from Corporate India -Mr. S. Ramadorai, former Vice-Chairman
of Tata Consultancy Services & former Chairman of National Skill
Development Agency & National Skill Development Corporation,Mr. B.S. Nagesh,Founder, TRRAIN (Trust
for Retailers and Retail Associates of India)& who was instrumental in
shaping modern retailing in India through Shoppers Stop, and Mr. Piyush Pandey, Executive Chairman
& Creative Director, South Asia, Ogilvy & Mather.
What lends credibility to the book are
Sridhar’s credentials - 25 years with Ogilvy India, best known for his
pioneering work in Direct Marketing. He was on the board of Ogilvy, when he
decided to start his innovation practice in 2000. He created his own ideation
process called “Creative Block Busting©”. The unveiling was followed by a panel
discussion between the author and all the three chief guests on “Why are bright
managers unable to think differently?
The book addresses some pertinent questions like - Why are bright managers unable to think differently. Why are
ideation sessions not as productive as managers would like them to be?Why do
senior leaders kill ideas when their support is most needed? The book also
touches upon some more troubling and vexing problems faced by leaders of today.
R. Sridhar has been Corporate India’s `Go to Man’ – an authority
on the subject, the book taps into his rich experience of over 17 years of
facilitating more than 400 ideation sessions to clients across businesses and
product categories. Sridhar downloads his mercurial brain into this must have
blueprint for ideation. The book subtly nudges the readers to make creativity a
healthy cognitive habit.A virtualtreasure-trove for those whose job involves
solving problems and finding solutions, anyone looking to find answers beyond
the obvious, whether in business or even in one’s own life will find the book
practical and imbibed with valuable insights.
The central character in the book is a cynical CEO and it revolves around how he and his
management team are cracking an important issue. While the content is fictional
and the style is conversational what is commendable is that the book is 100 per
cent jargon free.
The book is published by Productivity &
Quality Publishing Pvt Ltd and is available in paperback and Kindle edition
too. The Paperback edition isfor Rs.360 while the Kindle Edition is for Rs.300.
The first chapter of the book and the prelude is available free and can be
downloaded by visiting the url - http://ideasrs.com/book/ and after
filling up a simple form.
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