USHA International sponsors Dr. Bharat Ram Open Sports Fest 2018 at the Lady Shriram College
New
Delhi, February 26, 2018: Usha International, one of India’s leading
consumer durable companies, sponsors Dr. Bharat Ram Open Sports Fest 2018 at
the Lady Shriram College, New Delhi. With this sports fest, Usha International
aims to provide a platform to young athletes and reach out to thousands of
participants from across Delhi.
At the event, Usha International is
conducting a three-day sewing experiential DIY workshop to creatively engage
with the students by introducing them to technologically advanced Usha Janome
automatic sewing machines like Wonder Stitch Plus and Allure. Alongside, there are live demo-stations for
the Usha Oven Toaster Griller and hand-held Misty Fans.
Students are also being given an insight into the
Usha Silai school programme which is a rural women empowerment initiative of
the company and the Usha Silai Label, a sustainable Fashion label that was
launched at Lakme Fashion Week 2018, this February. Usha Silai’
label showcased the work of the local women from Usha Silai Schools from four
identified creative hubs in Rajasthan, Bengal, Gujarat and Puducherry. As
on February 2018, Usha International has over 15000 Silai Schools in
partnership with 54 NGO partners across all the states and union territories of
India.
Speaking on the occasion, Mr. Harvinder Singh, President for Cooking Appliances
and Sewing Machines, Usha International said, “It’s our great privilege to
have partnered with the LSR annual sports fest. Our collaboration with the
college gives us a chance to engage with the youth, and serves as a great
platform for promoting Usha International’s philosophy of encouraging sports
and a healthy lifestyle. It is also a great medium to generate interest amongst
the youth in creative pursuits like sewing and cooking as well as engaging them
with Usha International’s innovative product portfolio.”
Dr. Bharat Ram Open Sports Meet at the
Lady Shri Ram College for Women is a three-day event from 24th
February to 26th February 2018, with participation of more than 1200
young players from various colleges and universities of Delhi-NCR.
This event
has fourteen disciplines of sports ranging from Archery, Athletics, Badminton, Basketball,
Football, Chess, Judo, Lawn Tennis, Shooting, Yoga, Table Tennis, Volleyball,
Para Athletics and Frisbee.
Usha International supports numerous
sports and related tournaments in the country like Ultimate Frisbee, Ladies and
Amateur Golf, Marathon, Deaf Cricket, Junior Golf Training Programmes, Blind
Sports (Kabbadi, Judo and Powerlifting) and Football.
For more information please visit www.usha.com
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