B Natural Juices & Beverages unveils their Not From Concentrate Range
Committed
to offer consumers refreshing juices & beverages that are made directly
from fruit
Mumbai April 9 2017: ITC’s
Foods Division today announced that B Natural Juices & Beverages has
taken a vow to shift its entire fruit beverage portfolio to `Not from
Concentrate’ range. With this paradigm shift, the brand endeavors to offer its
consumers, juices & beverages that are made from fruit pulp and not from
fruit concentrate. This shift towards a Not From Concentrate approach is in
line with ITC Foods’ vision and commitment towards crafting differentiated
offerings in this category.
The
entire range of Not From Concentrate B Natural juices was announced at a
commemorative event in Mumbai at Bandstand in Bandra. Brand ambassador Shilpa
Shetty joined the company spokesperson in the pledge to make B Natural Juices concentrate
free. B Natural Not from Concentrate Juices & Beverages can now be easily
identified with the addition of a beautifully adorned green ribbon on the left
of the pack which communicates the proposition precisely.
B
Natural had forayed into the concentrate free juices segment last year with the
launch of B Natural 100% Pomegranate
Juice. The resultant success of the launch and the encouraging consumer
response strengthened the brand’s resolve to offer fruit juices that are made
from fruit pulp and not from concentrate.
Mr. Hemant Malik, Divisional
Chief Executive, ITC Foods Division, said, “The B Natural ‘Not from Concentrate’ range is set to redefine the way
packaged juices have been consumed in
India since its inception. We take pride in offering consumers innovations that
have been crafted by years of intensive research. At ITC, we have always endeavored to create
world class products. With the B Natural ‘Not from Concentrate’ range we are
extremely confident about presenting a refreshing experience to our discerning
consumers who are patrons of healthy lifestyle.”
Ms. Shilpa Shetty Kundra, Actress and Wellness
Enthusiast, said,”B
Natural Not from Concentrate juices are thoughtfully created juices which will
enable consumers to make better lifestyle choices. The Not from Concentrate
range is a positive step for those fitness conscious consumers who prefer
wholesome and nutritious products for themselves and their families.”
B
Natural Not from Concentrate Juices & Beverages will be available at all
modern formats and top-end general trade outlets across India. It will be available in 1 L pack size
starting from Rs. 99 onwards and 200 ml priced starting from Rs. 20
respectively.
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