SPEEDO INDIA WELCOMES PARINEETI CHOPRA AS THEIR NEW FITNESS AMBASSADOR
India, 3rd May
2018: Speedo, the world’s leading swimwear brand
announced Bollywood actress and fitness
enthusiast Parineeti Chopra as their new fitness ambassador. As the new
face for Speedo India, Parineeti will be joining an esteemed roster of
Olympians, athletes and trainers from around the globe.
Speedo as a brand, is synonymous with performance
swimwear, and via it’s global campaign #GetSpeedoFit, it has been working to
elevate the status of swimming for fitness and reinforce that water workouts
are the next big trend to get fit and achieve a total body workout.
Commenting on her association with the brand, Parineeti said, “I’m excited to come on board as the fitness ambassador for Speedo
India. I’ve grown up wearing Speedo swim suits and for me swimming is
synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates
fitness and overall health. Swimming has always been a great workout which I’ve
often resorted to, to cut the monotony of working out in the gym. Now, with the
growing trend of water workouts there is so much more one can do in the pool to
get in shape than lane swimming and I’m happy to help Speedo reinforce their
commitment to fitness by encouraging more and more consumers to change their
fitness routine and make the pool their new gym.”
Mr. Shamir Genomal, Chief
Strategy Officer, Speedo India said, “We're really
excited to welcome Parineeti Chopra as our new fitness ambassador. We remain
committed in encouraging more and more people to switch their fitness regime
and take up swimming or water workouts. With a fitness enthusiast like
Parineeti on board, we hope to reach a lot more consumers. In addition to being
the innovators of swimming, Speedo has an overarching mission to be the
swimwear of choice for all, from the recreational swimmer to the Olympic
champion.”
The
actress will be seen sporting Speedo’s new fitness range meant for workouts in
and out of the pool called Speedo H2O Active.
Made with the modern fitness enthusiast in mind, H2O Active is designed for
those who want more from their workouts. With so much choice on offer, H2O
Active lends itself to a multitude of land and water based activities. With water
workouts no longer just mean lane swimming; with the help of training aids and
HIIT exercises, fitness enthusiasts can achieve more in the water than ever
before with this new range.
Fashionable
and functional, the H2O Active collection comes in confident and bold colours
teamed with energetic prints inspired by water. The new collection includes
crop tops, capris, shorts, and briefs, allowing it to be mix-and-matched to
reflect personal style and use.
Speedo has
been an industry leader in swimwear right since its inception and has given
countless breakthrough technologies in fabric and design for its swimwear
range. Today, using technology created for the world’s top swimmers, Speedo
brings performance, comfort and style to all who enter the water, whether
racing for a record finish, swimming laps for better health or making memories
at the beach.
To find
out more about Speedo, visit www.speedo.com
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