Amway India reinforces belief on Indian Traditional herbs
Seminars organized to
enhance awareness on healthcare
Mumbai, 9th March 2019: Amway
India, the country’s largest FMCG Direct Selling Company, recently conducted a
series of seminars addressed by expert with the aim of raising awareness of healthcare
through Indian traditional wisdom on herbs and modern research. The company
invited renowned Ayurvedic expert - Dr. Gauhar Vatsyayan in13 markets
across the country including Lucknow, Mumbai, Ahmedabad and Pune, to share
valuable insights on the significance and role of Indian traditional herbs for
maintaining optimal health.
The seminars began with Dr. Vatsyayan providing an overview of
the benefits of herbs in maintaining good health throughout one’s lifespan.
He shared his views on the traditional Indian herbs such as Ashwagandha,
Tulsi, Brahmi and Triphala Amalaki, Vibhataki and Haritaki, among others, that are widely used to address day-to-day
physiological challenges owing to radical changes in lifestyle and eating
habits. He also discussed some of the commonly known challenges and myths
surrounding herbal products and shared insightful daily healthcare tips.
“Herbal solutions help us support and maintain good health and
can be consumed by physically fit people just as well” said Dr.
Vatsyayan while speaking at the seminar. He further added, “Hypothesis
suggest that usage of Genetically Modified Organisms (GMO) constituents lead to
an increased incidence of respective intolerance and allergy which is why while
choosing herbal products or supplements, one should look at the ingredients and
their sources.* Additionally, complete extraction of the active ingredient is
very crucial while formulating herbal products. Only a few companies maintain
transparency about the ingredients and their sourcing. The consumers need to be
aware about all these aspects while consuming herbal products.”
Commenting on the initiative, Mr. Ajay Khanna,
Category Head - Nutrition and Wellness, Amway India, said, “At Amway, our
focus is to help people lead healthy lives and we believe that improving
nutritional intake and adopting healthy lifestyle habits are some of the most
important steps from a healthcare perspective. The rising health
consciousness and increasing acceptability of herbal products among consumers
had encouraged Amway to introduce Nutrilite Traditional Herbs Range last year. We take immense pride that our range
offers assured levels of Purity, Safety, and Potency of herbs backed by
Nutrilite’s strong legacy of scientific research and is based on Indian
traditional wisdom. The range offers a combination of Organic Certified Herbs
and DNA Fingerprinted Herbs, which is unique among the kind that is currently
available in India.”
“The certified organic herbs are sourced from certified organic
farms conforming to the standards set by the National Programme on Organic
Production (NPOP), a Government of India initiative towards development of
organic agriculture, established in the year 2000,” he further said.
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