ITC’s Fabelle Exquisite Chocolates reveals its limited edition range chocolate ‘Trinity – Truffles Extraordinaire’ which achieves the title of GUINNESS WORLD RECORDS® to become ‘The Most Expensive Chocolate’

~ Co-curated by France’s Legendary, Michelin Star Chef Philippe Conticini and Fabelle’s Master Chocolatier, Fabelle’s ‘Trinity - Truffles Extraordinaire’ box, priced at £4813/ INR 4.3 lakh approximately for a kilogram, enlivens the mystical concept representing the cycle of life

Mumbai, 22^nd October 2019: Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd, acclaimed for creating unparalled chocolate experiences in the country has taken the Indian luxury chocolate market to newer and greater heights. Fabelle has revealed its most expensive chocolate listed under GUINNESS WORLD RECORDS® with the launch of its limited edition Fabelle Trinity - Truffles Extraordinaire. The chocolate was unveiled at a high octane event in ITC Grand Central Mumbai, in the presence of the Legendary, Michelin Star Chef Philippe Conticini - who is credited for numerous innovations over the last three decades and is the co-curator of Fabelle’s Trinity - Truffles Extraordinaire. This range brings alive the cycle of life represented by the Creator, Nurturer and Destroyer in a box of unique handcrafted truffles, each representing a concept.  

The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, each weighing approximately 15 gms. The made-to-order box will be available at an indulgent price of INR 1, 00,000 (inclusive of taxes)

The Trinity - Truffles Extraordinaire range that represents the Creator, Nurturer and Destroyer is co-curated by Chef Philippe Conticini and Fabelle’s Master Chocolatiers using some of the rarest ingredients and finest single origin cacaos in the world. Consumers and chocolate connoisseurs in India will experience Fabelle’s signature multi-sensorial and multi- textural experience through this trio of truffles, each of which are an expression of a hero ingredient representing the cycle of life. Like the coconut which symbolizes the beginning in Creator, the rare Jamaican Blue Mountain Coffee in Nurturer or the Grand Cru dark chocolate in Destroyer, each master piece unfolds a mystical story for the Indian consumers to experience.

Expressing his delight on setting higher benchmarks for the Indian luxury chocolate market, Mr. Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division, ITC Limited. said “ We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the GUINNESS WORLD RECORDS feat. At Fabelle, handcrafting priceless, uplifting and unmatched tasting experiences for chocolate connoisseurs is at the very heart of who we are. Our emphasis has always been on quality and the approach entirely artisanal and Trinity - Truffles Extraordinaire serves as a perfect testament to the same. This master piece is a reflection of best of both the worlds coming together. With Chef Philippe Conticini’s international expertise and Fabelle’s understanding of Indian chocolate consumer preferences and institutional strength, we have been able to deliver a world-class product which we take pride in.  After several months of R&D, we have delivered a product, in which India can take pride in and stayed committed in our constant endeavour of being at the forefront of introducing Indian consumers to distinct chocolate experiences.”

Sharing his experience on co-curating Trinity with Fabelle, Michelin Star Chef Philippe Conticini, shared “Being a part of something so experiential, thought provoking and innovative has always been my passion.

I am glad to have found a partner in Fabelle to work on a complex and ambitious project in bringing alive the concept of ‘Trinity’ in the form of a Truffle range. It’s heartening to know that with expert Fabelle master chocolatiers, we were able to deliver an unparalleled, first-of-its-kind chocolate product from India, setting a new global benchmark”.

This product will be available on made-to-order basis from October 23rd 2019 onwards.