YLG’s HAIRSTYLE RUNWAY to celebrate its 10th-year anniversary

The event had a resounding start with a welcome address by Vaijayanti Bhalchandra, the co-founder and CTO of YLG, followed by a live video message from the Founder and CEO, Rahul Bhalchandra, who was in Delhi for receiving the CII (Confederation of Indian Industry) Award for Customer Obsession at the same time. The brand showcased a video of its 10-year journey and the YLG International Hair Collections. Towards the end, models donning the ‘Indian Browns’ hair styles, and the International Looks by YLG, charmed everyone by flaunting their stunning hair looks on the ramp and making it the highlight of the night.

Delighted by the success, Vaijayanti Bhalchandra, Co-founder and C.T.O, YLG Salons said, “Our journey commenced with the setting-up of YLG Institut of beauty therapy, hair dressing and makeup in 2008. Today we have achieved a milestone by creating a salon chain with over 60+ salons spread across three prominent regions of Southern India. This event was our humble way to express our gratitude towards our beloved customers and the dedicated employees who’ve helped us get to where we are today. With ‘Indian Browns’ we aimed to showcase the splendid collection of looks we introduced exclusively to celebrate the gorgeous browns of Indians. Our mantra, since our inception, has been to make every woman love herself and feel beautiful. We will continue in our efforts to satisfy our clients with our services.”

This is India’s first-ever customer facing hair fashion show presented by YLG, in association with L'Oréal Professionnel India. The event saw over 400 people in the audience, including more than a 200 of YLG’s loyal customers who are an integral part of the brand. The event added to YLG’s efforts of spreading love and joy to the most beloved – their customers.
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