Affle to acquire Mediasmart, a mobile programmatic and proximity marketing company in Europe

By -
29 February 2020, New Delhi: Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform.
Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. Mediasmart’s Proximity marketing solutions allow it to deliver location targeted campaigns with real time footfall tracking and offline attribution. It thus enables advertisers who sell offline to isolate, attribute and measure the incremental impact of proximity driven mobile advertising. It also helps App marketers to measure and grow the incremental ROI metrics for their mobile advertising campaigns.
This acquisition carries a great strategic merit as it strengthens Affle’s CPCU based platform and business model for omnichannel advertisers, and also enables Affle to expand into newer developing markets like Latin America and in Mediasmart’s strong hold markets like Europe and US.
Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said “We are excited to announce our 1st acquisition in Europe and welcome the Mediasmart team on-board at Affle. Mediasmart has the perfect team, culture and tech platform for Affle to build greater strategic presence in Europe, US & Latin America. Their proximity marketing programmatic platform strengthens our omnichannel platform to enable marketers to drive incremental online and offline conversions in both developed and emerging markets.”
Talking about it, Noelia Amoedo, the Chief Executive Officer at Mediasmart commented “We are thrilled to join forces with the Affle team to strategically strengthen our complementing platforms and to achieve greater global scale together. Over the last few years we have successfully re-modelled our tech differentiation around incrementality for app marketing and proximity marketing campaigns. I would like to thank our team, customers and partners for their continued support, and we shall look forward to greater collaboration ahead.”

Comments

  1. Unknown29 February 2020 at 18:15

    Your Affiliate Money Making Machine is ready -

    Plus, getting it running is as simple as 1 . 2 . 3!

    Here is how it works...

    STEP 1. Tell the system which affiliate products the system will promote
    STEP 2. Add some push button traffic (it LITERALLY takes JUST 2 minutes)
    STEP 3. See how the affiliate products system explode your list and sell your affiliate products all on it's own!

    So, do you want to start making money???

    Click here to check it out

    ReplyDelete

Post a Comment

Popular posts from this blog

QNet launches New Luxury Chairos Watches

By -
Image
·           Five new luxury watches  - Alpine Neo, Vector,  Crusader, Aquatica and Latitude launched in India under Chairos brand ·           Price range of the new collection is from Rs 62,000 to Rs 1,00,000 New Delhi, February 12  2018 :   Leading Asian direct selling company QNet has launched five new models under its luxury watch brand - Chairos. The Chairos brand is QNet’s proprietary range of luxury and sports watches exclusively for India. The new Chairos watches have been designed to combine form and functionality with timeless elegance and style. Commenting on the launch of the new range of watches, Trevor Kuna, Global CEO of QNet said, “Men typically don’t have many options for accessories to splurge on and watches have been known to convey a subtle message about the wearer’s personality. India is a fast growing global economy and more men are turning to active lifestyles, travel and exploring new experiences. Chairos is our flagship brand in India and we want
Read more

नान- शूगर स्वीटनरज़ प्रसिद्ध हो गए हैं: एफ आई सी सी आई सेमीनार मिथ को खत्म करता है और कम कैलरी वाले स्वीटनरज़ के स्वास्थ्य लाभों के बारे में बताता है

By -
मुंबई , 22  जून  2023:   एफ आई सी सी आई ने आज एक सेमीनार को आयोजित किया जिसमें  WHO NUGAG  निर्देशों के बारे में बताया हया जो की नान – शूगर स्वीटनरज़ (एन एस एस) के इस्तेमाल के साथ सम्बंधित हैं।  सेमीनार में आधुनिक विज्ञान सबूत और विश्व स्वास्थ्य संस्था (डब्ल्यू एच ओ) और प्रमुख भारतीय माहिरों के सुझावों की समीक्षा दी गई है। एफ आई सी सी आई ने कार्यवाही की मुख्य ज़रूरत को स्वीकार किया और उन उपायों को अपनाने पर जोर दिया जो ‘स्मार्ट विकल्पों ,  स्मार्ट लाभों और स्मार्ट भविष्य’ को प्रोत्साहित करते हैं।    इन्डियन काउंसिल आफ मेडिकल रिसर्च – इण्डिया डायबटीज़  (ICMR-INDIAB)  द्वारा किये गए हालिया अध्ययन के अनुसार ,  जो यह पुष्टि करता है कि भारत में 101 मिलियन डायबटीज़ के मरीज़ हैं ,  जिससे भारत आज एक डायबेटिक राष्ट्र बन गया है। मेडिकल ,  न्यूट्रीशनल ,  और विज्ञान क्षेत्रों के मुख्य माहिरों के सम्बन्ध में ,  जिसमें  डाक्टर वी मोहन  पदम् श्री अवार्डी ,   डाक्टर बी सेसीकरन ,  डाक्टरमंगेश तिवास्क्र ,  डाक्टर राजीव चावला ,  डाक्टर जगमीत मदान ,  और डाक्टर पुलकित माथुर ,  ने सेमीनार में क्रियाशील तौर पर भा
Read more

Pension Adalat

By -
The Chief Postmaster General, Maharashtra Circle, Mumbai will be holding the 53rd Postal Pension Adalat for pensioners/family pensioners of Postal Department on 29th Sept 2023 at 11.00 Hrs, in the Office of Chief Postmaster General, Maharashtra Circle, Mumbai -400 001. Grievances regarding pensionary benefits pertaining to those who retired/died while in service from Department of Posts, Pensioners of Postal Department, Maharashtra and Goa States, which have not been settled within 3 months, will only be entertained in the Postal Pension Adalat.  Cases involving purely legal points i.e. succession, Notional pension, TBOP/MACP Promotion, stepping up of pay and disciplinary cases involving policy matters and cases pending for review of DPC will not be considered in Pension Adalat .  Pensioner should forward their grievance individually (not in bulk or on behalf of others) in triplicate in the proforma attached to Accounts Officer, Pension Adalat, O/o Chief Postmaster General, Maharashtr
Read more