Women’s Day Awareness Video to Be Screened at Cinema Halls

Mumbai, 28th February, 2020: Starting from tomorrow, cinema goers will first watch an educative short film to create awareness on reporting crime against women before their movie gets screened.

Viviana Mall along with Thane Police has announced a campaign titled as “#MeraFarzHai” with a cause to create awareness across the society for women’s safety with the release of this educative film.

A special screening of the awareness video was done today. Releasing from February 29 till March 9, movie theaters will play this 1min 54sec film to make society a better place for the fairer sex.

“The only way to bring down these horrific incidents, is to rise up and act against sexual violence. This Women’s Day, we are launching an initiative to get the public more involved in prevention and reporting of harassment incidents and crime,” said Manoj K. Agarwal, Chief Executive Officer, Viviana Mall.

As per National Crime Records Bureau’s latest statistics, the crime rate specific to cruelty against women has increased from an average of 57.9 in 2017 to 58.8 in 2018. Given the increasing crime rate against women, there is a need to be proactive in reporting such incidents.

Rima Kirtikar, Chief Marketing Officer, Viviana Mall explained the need to create awareness among citizens to come out and report incidents of crime against women with the police, as this will help in reducing unfortunate incidents.

On March, 7, the eve of Women’s Day, the campaign will be launched in presence of Thane Commissioner of Police.