Pune-based FITTR is motivating people to say fit amidst lockdown with prize money of Rs 1 lakh each for 5 winners

·         This year, Fittr expects 15,000 people to participate in Transformation Challenge 10, India’s Biggest Online Transformation Challenge
·         Melwyn Pawar, winner of Transformation Challenge 9, goes home with a brand-new Harley Davidson Street 750

Mumbai, April 30, 2020: Due to the lockdown, gyms and fitness centers across the country are shut. With the Covid-19 situation being far from resolved, it is feared that this closure will continue for some more time. As people are staying indoors and physical movement is restricted, it becomes all the more important for them to stay fit. To help people in these times and to motivate them to embrace a fitter lifestyle, Pune-based online fitness platform Fittr is back with the 10th edition of its much-awaited Transformation Challenge (TC).

TC 10 launches on May 1st and is a 12-week online challenge that will be hosted on the company’s fitness app (also called FITTR). Registration for the challenge is free and anyone above the age of 18 can participate in it, no matter where they are located.

Speaking about TC 10, Founder Jitendra Chouksey said, “The entire world is facing a major challenge right now in the form of the Covid-19 pandemic. At such a time, it’s important to stay positive and motivated. That’s what Transformation Challenge 10 wants to do: motivate people to rise up to the challenge and make the most of it. We’re all in this together and the best thing we could do is to invest in our own health and fitness.

Transformation Challenge represents the ethos of Fittr. We firmly believe that anyone can get fit, provided you have the proper mindset. Fittr App provides all the free tools that one needs to get healthy and stay fit. In addition, Fittr Coaches are conducting free live online sessions every day and helping people stay fit in these times.”

Apart from the chance to get fit, Fittr has further sweetened the deal for TC 10 participants. Instead of just 1 winner, this time, there will be 5 winners and each winner will take home INR 1 Lac in cash.

Melwyn Pawar, the winner of Transformation Challenge 9, took home a brand-new Harley Davidson Street 750 as the top prize. “It has always been my dream to get shredded and look aesthetic. When TC 9 was announced, I knew this was a golden opportunity to achieve my dream. Those 12 weeks of the challenge were incredible. I received a lot of support from the community and that really pushed me to give my best.”

Fittr was founded in January 2016 by Jitendra Chouksey, a software engineer who transformed himself while working a 12-hour/day IT job. Today, Fittr is the largest online fitness community in the world with over 850,000 members. Fittr has been profitable since inception & has achieved a cumulative revenue of $13 million USD.

Recently, the company was in the news when it announced that it was part of Surge, Sequoia’s rapid scale-up program for startups in India & Southeast Asia. Under the arrangement, Fittr has raised $ 2 million as part of the pre-Series A investment.

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