Landmark Group, The Jagtiani Foundation, and The LIFE Foundation commit support towards COVID-19 relief efforts in Mumbai
· Partnering with the local government authorities and NGOs to serve the most vulnerable communities with food and medical supplies
· Supporting COVID-19 Relief efforts with ration & food kits for over 43,300 people and over 18,500 medical kits & supplies for hospitals, communities and frontline workers in Mumbai
15 May, 2020, Mumbai: To help meet the critical needs of those severely impacted by the ongoing COVID-19 pandemic, Landmark Group – the parent company of retail brands Lifestyle, Max, Home Centre, Easy Buy & SPAR, along with The Jagtiani Foundation - the private philanthropy arm of the Jagtiani Family, and The LIFE Foundation - a registered trust founded in 2000 by Micky Jagtiani that supports the public education system, have formed a united front to help with the relief efforts in Mumbai and adjoining areas.



So many people across the globe have been impacted by this pandemic, and our thoughts are with everyone whose lives have been affected.”

Mrs. Poonam Lalvani, Managing Trustee, The LIFE Foundation said, “Since 2001, we’ve been dedicated to empowering youth and marginalized communities through a holistic approach that includes education and health. During these challenging times, we remain committed to our most disadvantaged populations across Mumbai, as well as Thane, Alibag, Chennai, Meghalaya, and Bangalore. To date, we’ve distributed over 100,000kgs of food provisions to vulnerable people, including low-income families and migrant workers. We’re also working to support public hospitals and frontline workers by providing medical supplies, including a recent donation to the paediatric ward ICU in Nair Hospital. We will continue to work tirelessly to serve the community, ensuring we’re agile in responding to daily changing requirements and that we’re truly reaching those in need on the ground.”
In India, the Group’s brands, alongside The Jagtiani Foundation and The LIFE Foundation have pledged to support and empower affected communities including migrant and garment workers, front-line personnel, low-income families, and other vulnerable individuals.
- The Jagtiani Foundation is working directly with government hospitals to provide Personal Protective Equipment and masks to frontline healthcare workers, working with Max India to leverage the Group’s partner factories in India to channel resources through its existing supply chain and working communities. The Foundation is also working with a network of reputed local non-profit organisations, such as Apnalaya, Jan Sahas, Oscar Foundation, SAVE, and READ, to provide access to food for underserved populations including low-income families, daily wage earners, and migrant workers. Since its inception, READ has been working on prevention, protection and rehabilitation for young workers from Textile industries and Garment Units located in & around Tiruppur, Erode, Coimbatore and nearby districts and SAVE, a reputed organisation with its roots in the Tiruppur area in Tamil Nadu, has been one of the pioneers in bringing out the issues of textile and garment workers to the world, and eradicating child labour in Tiruppur. In addition to funding these organisations, the Jagtiani Foundation, as well as The LIFE Foundation have also partnered with SPAR Hypermarkets to ensure good quality rations are made available in the quickest possible manner. The Foundation, in its first phase, is focusing resources in Mumbai, one of the hardest-hit cities in India, as well as in Coimbatore and Tiruppur, a major textile and knitwear hub contributing to 90% of total cotton knitwear exports from India.
- The LIFE Foundation has dedicated its COVID-19 efforts to providing food rations and hot meals for labourers, villagers, street dwellers, elderly citizens, and children, as well as PPE Kits, sanitizers, masks for frontline workers in police stations, and public hospitals. The LIFE Foundation is also working to provide medical equipment, having recently donated to the pediatric ward ICU Nair Hospital, Mumbai.
- Lifestyle International Private Limited (LIPL) will continue to work with its partner NGOs, pivoting existing programmes to address the immediate needs of those impacted by COVID-19, providing humanitarian relief, and strengthening public health systems. This includes working providing food packs to daily wage earners and migrant workers, as well as medical supplies to government healthcare facilities.
Good initiative !!!
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