Crompton unveils its new SilentPro range of fans with ActivBLDC Technology that are up to 2X silent and save up to 50% in electricity costs

The new range has been designed to provide superior air comfort while operating in super silence

June 22, 2020, Mumbai: India’s market leader in the ceiling fan category, Crompton Greaves Consumer Electricals Ltd. has unveiled its new futuristic design of fans called the SilentPro   powered by the ActivBLDC Technology. The latest addition to their premium portfolio of fans, the new SilentPro fans with its aerodynamic design reduces air friction thereby providing superior air delivery. It is also 2X times more silent than regular fans and delivers up to 50% savings in electricity costs.

This aerodynamic design, which assures high performance in silence, also comes with a smart remote operation. At an air delivery of 240 CMM (cubic meters per minute), the SilentPro fans delivers air comfort that rivals the best of the conventional fans available in the market. Powered by the ActivBLDC motor, the fan guarantees 50% power saving, thereby translating to 50% savings on your electricity cost – an approx. Rs 6000 in savings for average household running of 4 fans for the year. It works efficiently with a smart remote control which uses radio frequency (RF) technology, allowing you to point the remote anywhere for ease of operation. It also has an enhanced safety cable that prevents the fan from falling due to improper installation or wearing of parts.

The SilentPro fan is available with an anti-dust coating which ensures it is long lasting and easy to clean. The fan is available in four contemporary colors - Mist White, Charcoal Grey, Ballerina Pink and Chestnut Wood with a price ranging from Rs. 4990 to Rs. 7990.

Speaking about the company’s latest range, Mr. Rangarajan Sriram, Vice President, Crompton Greaves Consumer Electricals Ltd said, added, “The consumer is moving beyond just the functional benefit of the fan and is looking for various unique features that provide an all-round experience at home while providing value for money. The Crompton SilentPro Enso fan is designed specifically keeping in mind this unique insight of operational silence that may not always be a key factor in the purchase decision but is growing in importance owing to the negative effects of noise on our mental wellbeing. More importantly relevant during a time like exams where children are unable to focus and concentrate due to background noise. We hope that these contemporary characteristics enable consumers to trust in our craftsmanship and in turn have a blissful experience at home.”