Gemini® Sunflower Oil launches #MaskBanaoMovement encouraging consumers to create and contribute homemade masks for the community In light of COVID-19, extends its existing brand campaign to ‘Waqt Kuch Auro Ke Liye Banane Ka’

This is a three- week movement starting from 12th June 2020 till 3rd July 2020. To execute this initiative, Gemini® Sunflower Oil is working with Concern India Foundation to collect the finished masks in Mumbai and Pune. Consumers can login to www.geminicookingoil.com where they can learn how to make masks at home through easy Do- It- Yourself steps and share their location details for collection. These masks will be collected from home and at the end of the campaign all the collected masks will be sanitized by Concern India Foundation and donated to the people in the community, who need them the most.

Speaking about the movement, Mr. Piyush Patnaik, Managing Director said, “Gemini® is a brand which understands homemakers and helps them free up their time and channelize it into something creative and enriching. In the current scenario, through the campaign ‘Waqt Kuch Auro Ke Liye Banane Ka’, we are encouraging consumers to support their community. We should undoubtedly come together and lend a helping hand to those who need it the most. Given the fact that wearing masks is a key part of our lives for the foreseeable future, this movement is aimed at encouraging consumers to be a part of this endeavor. Together we can overcome this unprecedented difficult situation.”
Commenting on the initiative, Kavita Shah, Chief Executive Officer, Concern India Foundation said " We are happy to partner with Gemini® Sunflower Oil for the #MaskBanaoMovement. The movement has the potential to encourage us to participate and play a role for the greater good of the community. We are fortunate to take forward this opportunity to bring the masks created by women from the community to those who need them. We are sure this initiative will see a great deal of participation from consumers and their support will make the movement more impactful."
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