Khatabook launches the ‘Naam Hi Kafi Hain’ campaign on MSME Day

By Alka Swami - June 27, 2022

The campaign recognizes the power of the ‘NAME’ of MSME businesses that inculcates a strong sense of trust in customers

Bengaluru/Mumbai, June 27, 2022: Khatabook unveils its latest brand campaign Naam Hi Kafi Hai, Celebrating the goodwill of small businesses on the international MSME day. This two week long multi-video digital media campaign focuses on #NaamHiKafiHain theme honoring MSMEs for providing a distinctive customer experience through personal relationships.

In India, local businesses run on their goodwill and their name is enough to identify that goodwill, for instance, Naaz tailors, Amulya provision stores, Jaylaxmi sweets and many such merchants we rely on a daily basis. #NaamHiKafiHain campaign by Khatabook recognizes this distinctive aspect of small businesses in India, where MSMEs build and enjoy a strong brand value and recognition in the niche they serve. Customer experience in small businesses, unlike the technology-oriented customer experience characterizing large enterprises, lies in their human interaction with customers. Social relationships and personal care are at the core of the service delivery of MSMEs.

Last year Khatabook launched the “Dil Se Local” campaign to urge people to pledge their support to local businesses. Naam Hi Kaafi Hai takes the “Dil Se Local” campaign proposition forward by focusing on a distinct aspect of small businesses which connects us to local businesses more strongly.

The campaign consists of a video focusing on the names of the businesses which in itself speaks about the quality and value to the customer, saying ‘Kyuki Inka to bas naam hi kaafi hai’, their name is enough for us to trust them with our day-to-day purchases. The campaign was kicked off by teaser videos, followed by a campaign video released on MSME day. Khatabook will also release a video story of Ramesh and Dinesh Sirvee, the owners of Aaiji Super Mart in Bangalore as a part of a video story series called ‘Business hua Easy’ in the first week of July. The story series launched as a part of the MSME Day campaign, will focus on the journey and challenges MSMEs face and how they use Khatabook App to grow their business and be more ambitious.

Khatabook wants to reaffirm the brand’s mission, purpose, and commitment to MSMEs across the country. The campaign has been conceptualized and produced by the brand's in-house creative team. The concept of this campaign came from the insight that even though there are over 63 million MSMEs spread across the country who contribute around 30% to India's GDP, their stories, challenges, and ambitions are untold. Khatabook aims to bring these stories to life and reiterate that they will stand with them at every step of their business journey.

Commenting on the launch of the campaign, Ved Prakash Yadav, Head of Marketing and Growth, Khatabook said, “Through this new campaign, we want to share authentic stories of Local business heroes and emphasize on the role they play in our lives. The campaign will remind the audience of the local businesses they purchase their supplies from, be it Guptaji ki sweets, Rambhai Ki Chai, or Babu ke vegetables. We want to celebrate this distinct aspect of MSMEs in India and our relationship with the local businesses. On this MSME day, we are also launching our MSMEs Video stories series called “Business Hua Easy” focusing on their journey, struggles, and how digital is helping them.”

To effectively support MSMEs, Khatabook has been making strides with its product offerings since the beginning. For 2022, the focus for the startup will be financial service disbursement through its tech platforms while it continues strengthening its overall tech offerings portfolio for MSMEs.