KWALITY WALL’S LAUNCHES A NEW ICE CREAM BRAND THIS SUMMER –THE DAIRY FACTORY

~ Creamier Taste, Smoother Texture, Slow Churned Ice Creams ~

Link to the TVC: https://www.youtube.com/watch?v=Ly01kj4gToc

National, 29th April 2025: In a game-changing move to diversify its offerings, legacy brand Kwality Wall’s has launched The Dairy Factory, a range of slow-churned ice creams for elevating the at-home ice cream experience. The Dairy Factory is an ultra-creamy line of ice creams made with real dairy, for a rich texture that lingers with every bite. Available in four popular variants - Vanilla, Butterscotch, Mango, and Chocolate, these party packs and decadent tubs bring the magic of premium ice cream straight to your home, ready to be enjoyed anytime from nearby stores and quick commerce platforms.

For generations, people have been fascinated by the gastronomic pleasures of handcrafted ice cream. With artisanal expertise and a symphony of extraordinary flavours, The Dairy Factory celebrates the mastery of slow churning, where patience and precision transform every scoop into a luxurious delight. This new range is crafted with the unique technique of churning ice cream at a much slower pace, which helps in breaking down ice crystals and blending air into the mix. The result? A richer texture and velvety smooth taste that makes you want to slow down and savour every bite.

Made in small batches with fresh milk swirled into a lusciously creamy line of 100% ice cream, enthusiasts can now revel in the euphoria of a timeless dessert from the house of Kwality Wall’s. The meticulous slow churning process positions this range as an ideal choice to make any occasion special. Whether it is a milestone that calls for a celebration, spending quality time bonding with family, watching an IPL match in ultimate comfort with friends, winding down with a partner over the weekend, or simply enjoying self-care Sundays; The Dairy Factory is the perfect accompaniment.

Toloy Tanridagli, Head of Ice Cream Business, HUL, said, “We are on a mission to put smiles on people’s faces and have been consistently investing in innovations so that we have something for everyone. Today, Kwality Wall’s provides a complete and varied range of delights to address consumer needs, right from luxurious ice creams to accessible multi-format frozen desserts and more. The Dairy Factory’s slow churned ice creams are a wonderful innovation range made with real dairy and premium ingredients which come together through a slow churn process. The differentiated technology enhances the experience, marrying traditional nuances with modern preferences.”

Starting with beloved classic flavour profiles, The Dairy Factory will be available across the country, in a Kwality Wall’s refrigerator near your house. As we usher in summer and prepare for the upcoming vacation time, homemakers, dessert aficionados and foodies can stock up and enjoy these delicious ice creams.