WPP Media’s Sudhir Raju Puthran is shaping a new era of brand storytelling

Mumbai: In today’s digital age, where everyone is busy scrolling on mobile screens, seasoned media professional Sudhir Raju Puthran is proving that the “power of print” remains as impactful as ever. Collaborating with top agencies like Mindshare and Ogilvy, along with global brands, Puthran has successfully delivered several notable media innovations in recent months.

During the grand entry of JSW Motors into the automotive sector, Puthran led a large-scale recruitment and brand-building campaign. Using impactful “Power of Print” formats in The Times of India and The Economic Times, the campaign positioned JSW Motors as a future leader and supported significant B2B dealer acquisition.

Working with Mindshare India and BBDO, Puthran introduced the “SilentPro Fluido” range through a unique “Edit Wrap” innovation. By blending product aesthetics with premium editorial placements, the campaign moved beyond traditional advertising to showcase the “art of comfort.”

In one of the most creative integrations of print and digital, Puthran launched an “advertorial hybrid jacket” for the series “Criminal Justice.” The front page was transformed into a gripping fictional crime report, blurring the lines between news and entertainment and achieving record engagement for the OTT platform.

In partnership with Mindshare and Ogilvy, Puthran executed a “teaser-to-reveal” strategy for Castrol EDGE. This data-driven campaign used compelling visual storytelling to strengthen Castrol’s premium positioning in the lubricant market.

Contributing his media expertise to the “Jolly & Polly” campaign featuring cricketers Rishabh Pant and Ravindra Jadeja, Puthran helped shift the conversation around insurance from “protection” to “aspiration,” creating a modern brand identity.

With over two decades of experience across DDB Mudra, Dentsu, and Neo Sports, Sudhir Raju Puthran continues to bridge the gap between creative thinking and media innovation. As the co-founder of the Saraswati Foundation, his work often reflects a balance between commercial success and purpose-driven communication.

Puthran says, “Media is not just about reach; it’s about resonance. Whether it’s a front-page jacket or a digital teaser, the goal is always to create a moment that makes the consumer stop and take notice.”