Flipkart’s Big Billion Days Brings in More Users and Orders, with Buyer Growth Across Categories

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  • Orders, units and buyers each grew about 20%-22% over last year
  • About 9 in 10 of India’s online shoppers visited Flipkart during the sale
  • Unique visitors up nearly 10%
  • Beauty, Grooming and General Merchandise buyers up 40%

 

Bengaluru, October 21, 2026: The Big Billion Days opened on October 9 with 1 in 15 of India’s online shoppers visiting Flipkart in the first hour. Over the 11 days that followed, about 9 in 10 of them did, with unique visitors up nearly 10% on last year. Orders, units and buyers each grew by about 20%-22% over last year.


The growth cut across cities, age groups and categories. Nearly half of buyers were Gen Z, about 60% came from Tier 2-plus cities, and Beauty, Grooming and General Merchandise buyers rose 40%.




What India bought:


Beauty, Grooming and General Merchandise buyers rose 40% and Lifestyle buyers rose 12.5%. Large Appliances grew 30% year on year in the opening hour, and demand for big-ticket items ran at nearly 9 times a normal period through the sale. The festive basket spanned everyday self-care, fashion and big upgrades.


New customers on Flipkart Minutes rose 1.7 times compared with regular days. Chhatrapati Sambhajinagar, Nagpur, Jabalpur and Meerut were among the fastest-growing Tier 2-plus markets, and customers bought well beyond daily essentials, including laptops, gaming tablets and air fryers.




Sellers and MSMEs:


31% of transacting sellers saw 2X growth over business as usual during the sale. Sellers from Tier 2-plus markets grew 2.15 times, with Bhiwadi, Panipat, Tirupur and Hisar growing 2.6 times, 2.5 times, 2.1 times and 2 times respectively.


The opening hour showed how deeply festive shopping online has taken root in India. Eleven days later, that has held across cities, categories and sellers.

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