G-SHOCK brings Japanese heritage and the spirit of toughness to Mela! Mela! Anime Japan!! 2026

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~The brand will bring its iconic timepieces to life through manga-inspired storytelling, Japanese engineering and interactive toughness experiences at Pacific Mall, Tagore Garden, on 3rd and 4th October~

New Delhi, 1st October 2026:  Casio Computer Co. Ltd., headquartered in Japan and the parent company of Casio India, is set to participate in the third edition of Mela! Mela! Anime Japan!!, taking place on 3 and 4 October 2026 at Pacific Mall, Tagore Garden, New Delhi. As part of the festival, G-SHOCK will create an immersive brand experience that brings together its Japanese roots, iconic timepieces, and the dynamic world of anime through a range of engaging interactive activations.

The experience will be anchored by a dedicated G-SHOCK booth that brings the brand's world of Absolute Toughness to life through manga-inspired storytelling. Translating G-SHOCK's heritage into manga frames, the space will showcase iconic timepieces against recognizable Indian backdrops and everyday situations that demand resilience, determination, and grit. Drawing from the visual language of manga, the storytelling will offer a distinctive interpretation of how G-SHOCK's spirit of toughness connects with the energy and resilience that define everyday India.

The booth will feature a display zone showcasing G-SHOCK's Japanese engineering, limited-edition releases, and the vibrant new Sushi collection, inspired by one of Japan's most globally celebrated culinary traditions. At the heart of the experience, an interactive Manga Wall will demonstrate the brand's legendary toughness through live Water, Shock, and Mud Resistance Tests, presented within high-energy action frames.

Speaking about the brand’s participation, Mr. Takuto Kimura, Managing Director, Casio India, said, “G-SHOCK has always evolved by staying true to its core while embracing new forms of expression and culture. The growing connection between Japanese and Indian youth culture presents an exciting space for us to engage with audiences who see watches not just as functional timepieces, but as an extension of their individuality. Through our participation at Mela! Mela! Anime Japan!!, we want to celebrate this shared cultural energy and create meaningful points of connection with a new generation of G-SHOCK enthusiasts.”

Visitors can also explore the Manga Avatar & Personalisation Station, where they can create their own manga-inspired avatar and become part of a customised G-SHOCK themed storyline. Adding a competitive edge to the experience, the Hang Challenge will test participants' strength and endurance, with top performers earning a spot on the daily leaderboard.

Through its participation at Mela! Mela! Anime Japan!! 2026, G-SHOCK brings together anime-inspired storytelling, live product demonstrations, and physical challenges to create an immersive brand experience at the intersection of toughness, creativity, and Japanese pop culture. The G-SHOCK experience will be located in the East Zone Plaza at Pacific Mall, Tagore Garden, New Delhi.

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