LJOW Launches New Exquisite Jewellery Collection from D’damas Exclusively at Shoppers Stop

Stylish and lightweight designs created with innovative techniques
and state-of-the-art technology

Perfect for the upcoming festive season

Mumbai Aug 22: Leading Jewelers of the World (LJOW) today launched an exciting and exquisite new jewellery collection from D’damas exclusively at Shoppers Stop’s all nine outlets in Mumbai. The collection of stylish and lightweight designs in gold and diamonds was unveiled at a fashion show this evening at Shopper’s Stop, In Orbit Mall, Malad.    

Each piece looks large and solid, but is actually extremely light and easy to wear. The secret? Hollow interiors that are not apparent to the viewer due to special techniques used in crafting. Stylish and lightweight, the pieces are also extremely affordable.

The famous fashion designer Nidhi Jain Kumar – famous for her Indo-Western blend, designed a special collection for the launch. Speaking on the occasion Nidhi said “D’damas is a revolutionary brand and with the new collection they have created a new wave in the Jewellery world. The specially designed gowns for D’damas are all inspired from the passion and talent that has gone in the making of this new collection.”

Premlata Bagaria, Founder, Proton Communications commented, “Distinguished designs at attractive prices have always been preferred by the discerning Indian customer; the brand D’damas has its ear to the ground to understand the pulse of the consumer and convert it into a collection that can satiate this need. Proton communications is proud to partner with this collection launch that is sure to create a buzz.”

Actress Karol Zine who was the show-starter for the collection said,” the quality of the product is a direct reflection of the quality of the team that D’damas has and I must say that it’s unparalleled and excellent.”

The show-stopper of the evening was the svelte Avani Modi; who plays the female lead in Madhur Bhandarkar’s upcoming movie ‘Calendar Girls’. Speaking on the occasion Avani said, “I have grown up seeing the brand D’damas go from good to great. It is a great pleasure to be a part of the collection launch for the upcoming festive season. The collection is so vibrant and lively that each piece of jewellery speaks to you. I am sure with the new collection and the visually delighting advertising campaign the brand will have a high engagement level and a large tribe of fans.”