Future Generali India Life Insurance launches the Bima Saksharta Abhiyaan in rural areas

  A one month insurance education campaign across UP and Maharashtra to create awareness among the rural masses

Mumbai, 09 December, 2015: Future Generali India Life Insurance Company Limited (FGILI), a joint venture between Future Group - the leading retailer of India, Assicurazioni Generali - a global insurance group and one of the world’s 50 largest companies* and IITL - a leading NBFC, today announced the launch of the Bima Saksharta Abhiyaan to create insurance awareness across rural areas. This is a one month campaign across 7 districts in Uttar Pradesh and 6 districts in Maharashtra.

The objective of this campaign is to reach out to villagers across these rural areas and make them understand the importance of insurance as an instrument to save money that will support them in times of need. The target audience for this initiative ranges from village adults such astraders, farmers, drivers, marginal labourers to school children and opinion leaders or influencers including the sarpanch and school teachers.

The activity will cover a total of 43 villages across two states (22 in Maharashtra and 21 in UP) in each state and the engagement with the villagers will be done through Nukkad Nataks (street plays) where the theme will be how an insurance plan can provide savings in the long run and also provide financial security in case of an unfortunate incident.

On the occassion of the launch, Mr. Pradeep Pandey, Chief Marketing Officer, Future Generali India Life Insurance said “The Indian rural market is still under-penetrated in the life insurance segment and there is a lot we can do in that space. It is important to reach out and educate the most vulnerable and weaker section of the society. With this initiative, we are committed towards creating a platform and generating awareness about life insurance. These programmes will help them understand the importance of protection and savings for themselves and their family members. This is a small step towards reaching out to the low income, rural, masses enabling them to become financially secure.”