ASAL by Abu Sandeep

ASAL by Abu Sandeep is a leap of design, faith, and expression. 

It is diffusion take to a whole new level. 

We look forward to your visit as we embark on a brand new journey."  

-Abu & Sandeep 

Abu Jani Sandeep Khosla introduced  an all new  unique diffusion line at their new store ASAL on Friday, 26th February 2016, in Bandra.

Sandeep Khosla along with CEO- Saudamini Mattu hosted a select preview for their esteemed clients and friends including Dimple Kapadia, Neetu Kapoor, Tabu, Thomas and Amy Vajda-U.S. Consul General of Mumbai, Bhavana Pandey, Kaykashan Patel, Rukshana Eisa, Nidhi Dutt, Debbie and Gayatri Hitkari, Dipti Sardesai, Kajal Anand, Priyanka Khanna of Novotel, Pooja and Resham Mehta, Cyrus Jal, Neeru Mehra, Jyoti Kapoor, Inus and Saachi Gupta, Karuna Rajan, Khushboo Mehra, Anjali Patel, Sejal Shinde, Umesh Jivnani

ASAL is the new fashion label, a diffusion line, from the House of Abu Jani Sandeep Khosla. ASAL means real or genuine in Urdu and honey in Persian.

ASAL carries forth the design philosophy of ‘Abu Jani Sandeep Khosla’, its parent couture label. The label ranges between INR 15,000 – 3, 00,000. The affordable collection is designed to appeal to both the aficionados and to attract a whole new audience especially the younger new generations of Fashionistas. ASAL is reworked in meticulous machine-embroideries, accented with handmade craftsmanship and is created for women and men who want fine clothing which are both current and chic. 

 “It is edgier, classical, our fundamental design sensibilities and aesthetics very much in place but deliciously twisted and tweaked to create a brand new expression. We created ASAL, our diffusion label, to be more accessible to all those who would love to be a part of the Abu Jani Sandeep Khosla legacy", share the designer duo.    

ASAL is the essence of ‘Abu Jani Sandeep Khosla’, diffused to bring fabulous fashion to a whole new demographic. The Soul & Spirit of Couture, reinvented as Diffusion to cater to a wider address.

The duo had recently dressed a bevy of young international celebrities at various red carpet events, most notably- iconic singer Beyonce, in Coldplay’s latest song; also Gwen Stefani and Giuliana Rancic at the recently held Grammy Awards.

Launch Collections and Ranges

‘Gold and Silver Gota is worked with silk and georgette strips and chevron silk on a canvas of vermilion georgette. A can-can infuses some Moulin rouge to the exuberant flare of the Goddess ghagra/skirt. A ‘barely there’ blouse in skin net adds a flourish of sexy to complete the ensemble.’ From the ASAL Temple Gota Collection.

‘The most vibrant yellow comes alive with tangerine, limeand pomegranate. Mirror borders endow this fruity feast of hues with a breathtaking luminescence. This delicious ghagra is paired with a Banarasi net dupatta and topped with a mirrored mosaic blouse.’ From the ASAL Patti Mirror Collection

‘An abundant spray of metallic flowers essayed in intricate, gold and silver, sequin and gota work float upon a vermillion red pond. For there is nothing more precious  than Love, but it too deserves adornment. A gold, demi- cup mirror blouse takes the enchantment to its sensual zenith.’ From the ASAL Sequin Allure Collection

 Available at:

ASAL by Abu Sandeep Shop No. 2 & 3, Plot No. 327 Windward Apartment, 21st Road, Bandra (W), Mumbai-  400050, Tel: 022 -26465363

ASAL by Abu Sandeep DLF Emporio Shop No.408, 3rd Floor, Nelson Mandela Road, Vasant Kunj, New Delhi 110 070.  Tel:  011-40634676

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