Tata CLiQ announces ‘Festober’ for its first festive season

Mumbai, September 29, 2016: October, a month of revelries and much celebration with Dussehra and Diwali festivals, promises to be an exciting time at Tata CLiQ, Tata group’s multi-brand phygital ecommerce platform. Gearing up for its very first festive season sale, Tata CLiQ today revealed its CLiQciting ‘Festober’ celebrations i.e. offers, deals and giveaways as part of the festivities all through the month of October. With consumers at the heart of this thought, Tata CLiQ has earmarked 50% of its marketing budget for the unique Festober celebrations and planned out a range of exciting deals, new launches, flash sales, best price offers and bumper prizes. Consumers can also soar high through the Festober Fly offer where numerous Vistara air tickets are being given away from 1st – 6th October, 2016.

Derived from the words festivities and October, Tata CLiQ ideated the ‘Festober’ month which features Festober Flash, Festober Fireworks, Festober Feast and Festober CLiQbusters which will include hourly flash sales featuring the best prices across apparel and electronics categories. Extending the phygital proposition further, Tata CLiQ will be running offers with its phygital partners Croma, Westside and Bestseller to provide exciting and exclusive deals for the consumers. In line with the Diwali ritual of gifting loved ones, Tata CLiQ hopes to nurture its relationship with customers by delighting them with CLiQtastic offers and promotions throughout the monthfor every customer who shops on www.tatacliq.com. Additionally, Tata CLiQ’s partnership with store’s inventories will ensure timely deliveries, authenticity of products as well as higher fulfilment rates.

Speaking on the launch of the Festober celebrations, Prathyusha Agarwal, Head - Marketing, Tata CLiQ stated, “The response to Tata CLiQ and our offerings since launch earlier this year has been overwhelming. We have witnessed a 3X growth since our launch with a 15% repeat rate amongst customers and an exponential spike in GMV. As we gear up for Festober, we are expecting our sales revenues to increase threefold. We wish to share this happiness with our consumers and what better time to do this than in the festive month of October. Our exclusive offers are sure to get consumers excited. Through Festober we assure our consumers will have a delightful brand forward shopping experience specially since orders will be shipped directly from across 200+ brand stores, enabling faster and reliable deliveries which indeed is the #SureThing at Tata CLiQ.”

Furthermore, Tata CLiQ will also be launching a host of new product collection and brands all through Festober including the launch of the much awaited phone of the year iPhone 7.

So if you are looking for the #SureThing this festive season to make your wardrobe festive ready, gifts for friends and family or a complete home makeover, head to TataCLiQ.com.

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