An “Impulse Planning” paradox is the emerging trend amongst Indian travelers

     61% of OYO bookings in 2016 were from impulse travelers yet predictability, standardisation and affordability remain their key priorities
     Paharganj is the go-to spot for backpackers in Delhi while Arambol is the most affordable locality in Goa despite ranking high on popularity
     Chennai and Goa highest-growing cities for same-day  and overall bookings

29 December 2016, New Delhi: OYO’s year-end analysis of hotel-bookings in 2016 confirms that a majority of Indian travellers are increasingly driven by impulse.  Impulsively planned trips emerged as the top driver for outstation trips both in business and leisure travel segment. 61% of all the bookings made on OYO platform were made within 24 hours prior to check-in.


The research further highlights that despite the last-minute bookings, travellers’ expectations in terms of service, facilities and experience are pre-determined and non-negotiable. WiFi, Breakfast and Hygienic rooms are the three biggest priorities for guests. With 7000 hotels in over 200 cities, OYO is India’s largest hotel-network and has effected over 5 million check-ins to date.

Commenting on the insights, Kavikrut, Chief Growth Officer, OYO, said, “We are witnessing a travel awakening in India. Along with the surge in bookings from impulse travelers both within leisure and business segments, we see an emerging paradox in that even as travel-planning cycle reduces further, the expectations from on-ground suppliers and agents is of delivering a non-negotiable and predetermined experience. Thus the onus on travel partners such as hoteliers and those offering travel-related services is to ensure consistent, high-quality service delivery. We, at OYO, employ tech-enabled solutions to deliver standardized user experiences.

OYO’s research identified
     Chennai, Goa and Gurgaon as the top-contributors to hotel-booking via app.
     Shillong, Coorg, Darjeeling, Vishakhapatnam, and Munnar as most popular winter-holiday destinations in 2016

Using its cutting-edge data science and pricing technology, OYO also identified the most-expensive and most-affordable localities for budget hotels in top travel destinations.

City
Most Expensive Locality
Average tariff
(in INR)
Most Affordable Locality
Average tariff
(in INR)
Ahmedabad
Vastrapur
2023
GIDC Vatva
607
Bangalore
Bangalore Airport
2137
Indiranagar Extension
1181
Chennai
Vadapalani
3008
Egmore
770
Delhi
Pragati Maidan
3800
Paharganj
1292
Goa
Candolim
3172
Arambol
2238
Gurgaon
Manesar
2711
Sohna Road
979
Hyderabad
Kondapur
2380
Abids-Nampally
1436
Jaipur
Amer
1608
Sindhi Camp
1194
Kolkata
Ballygunge
2014
Ruby Hospital Kolkata
1324
Mumbai
South Mumbai
5276
Thane
2231

Paharganj continues to cement its reputation as the go-to spot for backpackers in the nation's capital while Arambol is the most affordable locality in Goa despite ranking high on popularity. 

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