● 61% of OYO bookings in 2016 were from impulse travelers yet predictability, standardisation and affordability remain their key priorities
● Paharganj is the go-to spot for backpackers in Delhi while Arambol is the most affordable locality in Goa despite ranking high on popularity
● Chennai and Goa highest-growing cities for same-day and overall bookings
29 December 2016, New Delhi: OYO’s year-end analysis of hotel-bookings in 2016 confirms that a majority of Indian travellers are increasingly driven by impulse. Impulsively planned trips emerged as the top driver for outstation trips both in business and leisure travel segment. 61% of all the bookings made on OYO platform were made within 24 hours prior to check-in.
The research further highlights that despite the last-minute bookings, travellers’ expectations in terms of service, facilities and experience are pre-determined and non-negotiable. WiFi, Breakfast and Hygienic rooms are the three biggest priorities for guests. With 7000 hotels in over 200 cities, OYO is India’s largest hotel-network and has effected over 5 million check-ins to date.
Commenting on the insights, Kavikrut, Chief Growth Officer, OYO, said, “We are witnessing a travel awakening in India. Along with the surge in bookings from impulse travelers both within leisure and business segments, we see an emerging paradox in that even as travel-planning cycle reduces further, the expectations from on-ground suppliers and agents is of delivering a non-negotiable and predetermined experience. Thus the onus on travel partners such as hoteliers and those offering travel-related services is to ensure consistent, high-quality service delivery. We, at OYO, employ tech-enabled solutions to deliver standardized user experiences.”
OYO’s research identified
● Chennai, Goa and Gurgaon as the top-contributors to hotel-booking via app.
● Shillong, Coorg, Darjeeling, Vishakhapatnam, and Munnar as most popular winter-holiday destinations in 2016
Using its cutting-edge data science and pricing technology, OYO also identified the most-expensive and most-affordable localities for budget hotels in top travel destinations.
City
|
Most Expensive Locality
|
Average tariff
(in INR)
|
Most Affordable Locality
|
Average tariff
(in INR)
|
Ahmedabad
|
Vastrapur
|
2023
|
GIDC Vatva
|
607
|
Bangalore
|
Bangalore Airport
|
2137
|
Indiranagar Extension
|
1181
|
Chennai
|
Vadapalani
|
3008
|
Egmore
|
770
|
Delhi
|
Pragati Maidan
|
3800
|
Paharganj
|
1292
|
Goa
|
Candolim
|
3172
|
Arambol
|
2238
|
Gurgaon
|
Manesar
|
2711
|
Sohna Road
|
979
|
Hyderabad
|
Kondapur
|
2380
|
Abids-Nampally
|
1436
|
Jaipur
|
Amer
|
1608
|
Sindhi Camp
|
1194
|
Kolkata
|
Ballygunge
|
2014
|
Ruby Hospital Kolkata
|
1324
|
Mumbai
|
South Mumbai
|
5276
|
Thane
|
2231
|
Paharganj continues to cement its reputation as the go-to spot for backpackers in the nation's capital while Arambol is the most affordable locality in Goa despite ranking high on popularity.
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