Lavazza unveils iTierra! Expresso Brasile 100% Arabica in India

Mumbai, February 09, 2017: Lavazza family’s far-sightedness in developing a virtuous circle of sustainable production led to the creation of ¡Tierra!, the first sustainability project entirely developed by Lavazza. This project also gave rise to the high-quality Lavazza ¡Tierra! coffee, produced by 100% sustainable agriculture and certified by the Rainforest Alliance* NGO that fully comply with the strict social and environmental criteria required to earn certification. Today, the Lavazza ¡Tierra! range presents to the industry professionals its new integrated, original offering of outstanding high quality: Espresso Brasile 100% Arabica a new ¡Tierra! Origins product special single-origin coffees excellently blended, that provides an intense, extraordinary and sustainable flavour experience for the Food Service.

The finesse in the cup of ¡Tierra! Espresso Brasile 100% Arabica is made up of 100% Central and South American Arabica mild beans with the aroma and intense, liquorish flavours of Central American coffee beans combined with the delicate acidic aroma of South American coffee beans.

¡Tierra!Espresso Brasile 100% Arabica is a superior blend of two super-selected coffee types:  Lambarì- a natural Arabica that produces a smooth body and a mellow texture and The Cereja Apasita- Arabica cherries that are harvested only when they are slightly over-ripe. Each cup gives the aroma of honey, fresh biscuit and milk chocolate. This 100% Arabica goes through gentle roasting process by a traditional drum system that gives velvety, sweet espresso with an intense body and hints of caramel and hazelnuts.


For more information and product availability, consumers can call the customer care number: 1800-425-3330.

*The Rainforest Alliance is an international non-profit organization that encourages farmers to follow more sustainable agricultural practices that protect forests, rivers, soils and wildlife. Rainforest Alliance certification also means that workers have just wages and improved access to dignified living conditions, healthcare and education for their children.

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