~Wurfel plans to open 30 franchise by end of financial year 2017-18~
Mumbai: With the commitment of providing the finest European Modular Kitchens & Wardrobes at a highly competitive pricing; Würfel Küche is the fastest ever grown modular kitchen & wardrobe brand in the country, today launched the new showroom in Laxmi Industrial Estate, New Link Road, Andheri (west) Mumbai. Mr. Khanindra Barman, CEO & Co-founder of Würfel Küche present during the launch announced their expansion plan to open 5 more store in Mumbai.
Würfel Küche, CEO & Co-founder, Mr. Khanindra Barman Said “Würfel is an extremely quality conscious brand that conforms to superior quality standards in designing, manufacturing, installation & servicing and offers comprehensive solutions to its customers. Gone are the days when the kitchen was seen as a neglected part of one’s home. Today they spell modern designs, top of the line finishes, hi tech appliances and are a miniature world in themselves which demands finesse, elegance and functionality.”
“Würfel has already established a strong foothold in Bangalore, Patna, Coimbatore, Goa, Kochi, Surat, Hyderabad, Tirupati, Jammu, Bhubaneshwar, Calicut. Opening shortly in Trivandrum, Hubli, & Mangalore. Würfel would also extend to 10 more franchise across the country by end of the year. Roadmap talks about 30 franchise by end of financial year 2017-18 “added Mr. Barman.
Anna Jiménez Morera, Vice President, Sales & Marketing at Wurfel Kuche Said “New trend of open modular kitchens is growing. Changes in lifestyles and consumer preference have induced a growing demand for organized facilities and kitchens that would enhance ease in cooking. Many families have been found to prefer open kitchens that are not completely separated from the living room. Kitchens are presently considered as a living space and not just for cooking purposes. There is a high demand for convenient and customized kitchens with a wide design variety. A traditional kitchen provides limited design options unlike a modular kitchen that offers a wide variety of designs to choose.”
Talking on the expansion plan Mr. Amit Doshi, Master Franchise – West Zone Said “WURFEL KUCHE is very focused to give value for money to customer in Mumbai. It is the 1st store open in Andheri & planned to add 11 in Maharashtra. This includes 5 in Mumbai, 2 in Pune, 1 each in Nasik, Nagpur, Nagar, Kolhapur. At Gujarat we have planned to open in Ahmedabad, Valsad, Bhavnagar, Rajkot. We aim to be largest Modular Kitchen brand in India.”
European Kitchens at Indian price, Würfel was launched in Bangalore in November 2015 with a strong franchise network across the nation. Würfel Küche adheres to strong European traditions, 100% top of the line German machinery, raw materials & fittings from across Europe, to deliver world-class kitchens that speak of innovation, style and functionality. The products perfected to International standards, reflect unmatched quality, excellent craftsmanship and have set a benchmark in the world of modular kitchens.
The price range for kitchens starts at Rs. 2 lakh onwards to 30 lakh and Rs. 75,000 onwards for wardrobe.