TVS Eurogrip celebrates the new age woman with “#TheRealSpecialist” social media campaign

Underlines the contribution of Women on International Women’s Day 2020 

Mumbai, 7th March 2020: TVS Srichakra Limited, India’s leading 2 & 3-wheeler tyre company, rolled out a social media campaign “#TheRealSpecialist” to commemorate International Women’s Day 2020. The social media campaign is based on the theme of this year’s International Women’s Day and is aimed to acknowledge and celebrate the contribution of each woman and the roles they play in our everyday lives. 
Commenting on the campaign Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “TVS Eurogrip takes this opportunity to celebrate today’s women who embrace diverse roles and emerge specialists in whatever they endeavour to do. It is only befitting we call them The Real Specialists. Through this Women’s Day campaign we celebrate their success.”

The campaign is devised on the premise The Real Specialist - Your every move, moves the world and shows women in the role of driving change, bringing speed, acting as a support system and adding the balance to everything we do every day. It brings in the element that women are striking the right balances, taking bigger strides and achieving better results. The campaign is in line with the TVS Eurogrip’s brand idea of ‘Outlive, Outperform & Outdo.’