Hamdard Laboratories launches #MainDarpokHoon digital campaign to create awareness around Covid-19 preventive measures
#MainDarpokHoon campaign is conceptualized by Pranav Harihar Sharma, Creative Consultant for marketing at Hamdard Laboratories (Medicine Division). The campaign is live on digital platforms such as Facebook, Instagram and Hotstar etc.
The campaign #MainDarpokHoon features renowned personalities like Phogat sisters – Babita and Sangeeta, Rifle Daadis – Chandro and Prakashi and creates a paradox by describing that even fearless are worried about the pandemic and it’s wise to stay indoors to defeat the novel Coronavirus. ‘Main Darpok Hoon’ phrase by idols of bravery creates an unforgettable image and a message, relevant for a wide set of audiences.
Sharing the thought behind the campaign, Mr. Pranav Harihar Sharma, Creative Consultant for Hamdard Laboratories (Medicine Division), said, “Fear makes us extra cautious and it is the exact need of the hour today. We are living in corona times and the best we can do to fight it is to be vigilant of it and follow preventive measures like wearing masks, washing hands and follow social distancing norms. ‘#MainDarpokHoon’ campaign takes an entertaining route to convey the message and depicts fear as the greatest strength in defeating the pandemic.”
Hamdard offers a wide range of products such as Joshina, Joshanda, Imyoton and Chyawanprash combining the goodness of time tested herbs proving to be effective immunity boosters.
Campaign Video Link - https://www.facebook.com/indiahamdard/videos/240286330645781/
YouTube Link - https://youtu.be/6_3l5ZDpyO4
Credits:
Brand
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Hamdard (Medicine Division)
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Client Team
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Suman Varma , Uzma Majeed, Mujahid Islam, Shariq Afaq
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Idea, Script, Screenplay, Lyrics, Direction
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Pranav Harihar Sharma
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Agency & Production Company
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M.O.M. Content Studio, Mumbai
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Director(s) of Photography
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Vivek Suhag (for Babita Phogat), Sangeeta Phogat (for Geeta Phogat), Yugam (For Chandro & Prakashi Tomar)
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Producer
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Darpan Trishal
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Director-Operations & Creative Producer
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Reena Oberoi
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Executive Producer
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Vikash Arya
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Music Director
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Hanif Shaikh
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Editor (Offline/Online/Grade)
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Protim Khound
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VFX
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Think VFX
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Lead VFX Artist
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Priyaal Mhardholkar
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Singer
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Ritanjaya Banerjee
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Casting Company
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M.O.M. Content Studio, Mumbai
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Cast
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Geeta Phogat, Babita Phogat, Chandro Tomar, Prakashi Tomar & Various others
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