ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL

 Thousands of unique personalization options now available on gear and apparel

-        First-of-its-kind personalization tool, the Royal Enfield Make It Yours, now available across the brand’s range of gear and apparel

-        Close to 7000 unique options to choose from for customizing helmets and over 15000 unique options for t-shirts based on individual style and preference

 

New Delhi, 27 January, 2021: For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customisers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350. Following enthusiastic consumer response to MiY for the Meteor, the Classic and the 650 Twin motorcycles, Royal Enfield today announced the launch of MiY initiative for its range of apparel and gear as well. With MiY for apparel, consumers and riding enthusiasts will now be able to personalize their riding and lifestyle essentials such as helmets and t-shirts, by visiting Store.royalenfield.com.

Speaking about the MiY initiative and the launch of MiY on apparel, Vinod K. Dasari, CEO, Royal Enfield, said, “In an effort to transform the experience of purchasing and owning a Royal Enfield motorcycle, we launched the Make It Yours initiative with the Meteor 350. A first of its kind, engaging and exciting purchase journey, MiY has received fabulous response from consumers. It has truly broadened the horizons for brand Royal Enfield, as several new buyers have opted to purchase via MiY to personalize and build motorcycles that have been a true reflection of their own personalities. We are extremely happy to extend the Make It Yours initiative to our range of apparel, including t-shirts and helmets. This brings alive the true potential of MiY, as enthusiasts can now wear their personality, on or off the saddle”

With MiY for apparel, consumers now have an exciting range of personalization options across helmets and t-shirts. There are now more than 7,000 distinctive options to personalize one’s helmet, and more than 15,000 options to personalize t-shirts using text, decals, graphics, colours, and several other choices.

 

Speaking on the MiY initiative, Puneet Sood, Head – Apparel Business, Royal Enfield said, "Our motorcycles for long have been a canvas for ‘Self-expression’, and with our range of riding gear and apparel we aspire to do the same. MIY is about giving riders an option to customise and personalise their riding gear and apparel just like they have been doing it with their motorcycles. We are a community driven brand and MIY is an enabler for our community to bring a ‘bit of themselves’ to their motorcycles and their riding gear and apparel.  Through the year we plan to bring in more diversity to the MIY initiative. It is our constant endeavor to enhance our rider’s motorcycling experience and for that reason ‘Comfort, Style and safety’ are of paramount importance to us.“

Users will now be able to personalize their helmets on the basis of shape (shell), colour palettes, internal fabric options, decals (graphics) and visors among others. The program also allows customers to personalize their helmet by letting them add text of their choice to their helmets, with up to 14 and 20 characters in the 1st and 2nd row respectively.

 

T-shirts can be customized based on the color, badges, diverse prints and much more.  In addition to this, consumers can experiment with characterized attributes such as adding text (upto 15 characters on the front and the back of the t-shirt), motorcycle number on the number plate, along with the motorcycle model they wish to display on their T-shirt. 

Customers will now be able to avail benefits of the MiY program at a starting price of INR 3200 for helmets and from INR 1250 for t-shirts respectively. The customized apparel and gear will be delivered to customers within a period of 15-30 days. The MiY offering can be availed from Royal Enfield’s official online store at Store.royalenfield.com and will soon be available at Royal Enfield dealership stores also.