Josh Strengthens User Engagement and Monetization with the Launch of Rewarded Gaming Feature, Instant Games

Introduced in collaboration with ArcPlay.ai, Josh is tapping into the booming mobile gaming trend to enhance monetization opportunities

 Josh, India's fastest-growing and most engaged short-video app, has unveiled an exciting new in-app feature—Instant Games—designed to enhance user interaction and drive revenue growth.

Launched in collaboration with ArcPlay.ai, a plug-and-play SDK for mobile apps, Instant Games introduces users to a fun and interactive way to earn rewards, amplifying engagement while unlocking untapped monetization potential. Featuring trending gaming titles spanning genres such as action, adventure, arcade, and puzzle, the feature promises something for everyone.

With India boasting over 591 million gamers, the introduction of Instant Games leverages the vast potential of casual gaming. This new feature introduces instant, ad-supported games that reward users with "Jems," Josh's in-app virtual currency, for their achievements, promoting longer app usage and boosting microtransactions.

Ravanan N, Business Head, Josh, said  "Our goal is to make Josh not just a hub for short-video entertainment but also an interactive platform offering diverse experiences. The launch of in-app games is a step in that direction. Josh's success with microtransactions, powered by Jems, has been a key revenue driver. We are excited about our partnership with ArcPlay.ai, where the joint efforts of both teams have resulted in a seamless feature launch and a truly engaging experience. We’re thrilled about the opportunities Instant Games unlocks in terms of user engagement and innovative monetization."

“At ArcPlay.ai, our vision is to create a world where mobile users can transact in a fun way within any B2C app by playing games. We have closely followed the groundbreaking work of Verse Innovation, particularly with the Josh app, and were eager to collaborate and create meaningful value together. Thanks to the strong synergies between our product, tech, and monetization teams, we achieved seamless integration in record time, and the results speak for themselves.” said Avi Aggarwal, Co-Founder of ArcPlay.ai.

Early adoption of Instant Games has shown exceptional results, with users spending an average of 45 minutes per session, leading to a significant increase in ad impressions and microtransactions. This gaming expansion complements other innovative app features like Audio Calling and Audio Stories, further enhancing its multi-faceted engagement on the Josh platform. With the mobile gaming industry poised for unprecedented growth, Josh’s foray into gaming marks a significant milestone in its journey to deliver unmatched value and enhance in-app engagement.