LAY’S® UNVEILS ‘FLAVOURS OF THE WORLD’ – A LIMITED-EDITION RANGE BRINGING GLOBAL TASTES TO INDIA

• An exciting range of Limited-Edition ‘Flavours of the World’: Mediterranean Pizza, Mexican Salsa, and Korean Chilli

• Available across retail and e-commerce platforms, priced at Rs. 10, Rs. 20, and Rs. 30

New Delhi, 28^th March 2025: Thinking of the Mediterranean coast this summer? Or planning your next vacation but your bank balance says otherwise? Worry not, because Lay's® has got you covered! With its latest limited-edition Flavours of the World range, Lay’s® is bringing internationally-inspired tastes to your fingertips. Featuring Mediterranean Pizza, Mexican Salsa, and Korean Chilli, this exciting new lineup promises a passport-free adventure for your taste buds.

Indian consumers are becoming increasingly adventurous when it comes to food, embracing diverse, and globally inspired flavours. According to industry insights, there’s a significant rise in the consumption of food offerings with Korean flavours over the last five years, along with a substantial increase in the volume sales of products bringing Korean flavours to consumers.* As a frontrunner in the potato chips category and with commitment to flavour innovations, Lay’s® understands that the joy of exploring flavourful experiences around the world is not limited to travel. The Flavours of the World range is here to deliver internationally-inspired taste experiences to consumers in an accessible and familiar snacking format.

To celebrate the arrival of Flavours of the World, Lay’s® hosted an exclusive on-ground experience where fans, influencers, and snack lovers tasted the new flavours. The experience was designed to immerse guests in the essence of global culinary exploration, complete with interactive tasting stations and vibrant decor inspired by the regions behind each flavour. Meanwhile for the digital audience, the brand ambassadors, Ranbir Kapoor and Mahendra Singh Dhoni, are taking the excitement up a notch with a fun "Battle of Flavours” – where the duo engages in a playful showdown over their favourite Lay’s flavours, sparking fan response and fun debates across social media.

WITNESS THE EPIC BATTLE HERE - https://www.instagram.com/p/DHdwMUtp7QT/

Sharing her enthusiasm about the launch, Saumya Rathor, Marketing Director – Lay’s®, PepsiCo India, said, “Flavour is our language, and innovation is our craft. At Lay’s, we don’t just create chips; we curate experiences that transport our consumers across borders. With Flavours of the World, we bring globally-inspired tastes home, ensuring that every pack is more than just a snack; it’s a journey of exciting, authentic flavours. Whether it’s the zest of international spices or the comfort of a familiar crunch, every bite is crafted to excite, delight, and redefine the snacking experience.”

“With Flavours of the World, we have created packaging that isn’t just visually striking but is also transporting consumers to the heart of each cuisine. Every design element—from the vibrant colour palettes to the intricate cultural motifs—was carefully chosen to reflect the essence of Korea, Mexico, and the Mediterranean. It’s always exciting to see how design continues to remain imperative in building anticipation and enhancing the overall snacking experience.” said Tanu Sinha – Head of Design, PepsiCo India & South Asia.

At an accessible price of ₹10, ₹20, and ₹30, this range ensures that you don’t need a passport to experience the world’s most exciting snacking trends. Available across retail stores, e-commerce platforms, and quick commerce channels, Lay’s® Flavours of the World is making global taste adventures effortless and within reach.

For snack lovers ready to embark on a flavourful journey, Lay’s® Flavours of the World promises a truly global taste adventure—one crunch at a time. Follow @lays_india to stay tuned!