STARBUCKS EXPANDS ITS REFRESHERS LINE-UP WITH TWO NEW FLAVOURS IN INDIA

Engage the senses through sight, scent, and flavour this summer!


India, 28th March 2025: Starbucks has introduced two new beverages, Kiwi Calamansi Refresher® and Lychee Raspberry Refresher® to the Refreshers® lineup in India. These beverages are now available across all Starbucks India stores, joining returning favourites like the Mango Dragonfruit Refresher® and Strawberry Acai Lemonade Refresher® just in time for the summer season. This new range is curated for a new generation of consumers looking for beverages that are light, flavourful, and functional.


With low-calorie, non-dairy options and infused with green coffee extracts, Refreshers® meet the evolving preferences of Gen Z, offering an easy, on-the-go choice that feels as good as it looks. The Refreshers® range is part of a growing shift toward beverages that reflect evolving consumer preferences. These drinks are designed for those seeking mindful, great-tasting choices that fit seamlessly into modern, on-the-go lifestyles.


More than just a beverage, Refreshers® have gained global recognition for their vivid colours, vibrant fruit blends, and uplifting appeal. Infused with ingredients like calamansi, kiwi, lychee, and raspberry, these new additions bring together tropical inspiration and bold taste in every sip.


Whether you're in the mood for a bright mid-day boost or something cool to complement the season, there's a flavour pairing to match every moment:


  • Kiwi Calamansi Refresher®A citrus lover’s dream, a tangy zest of calamansi and a Southeast Asian citrus fruit that fuses effortlessly with freeze-dried kiwi and green coffee extract. This drink promises a balanced burst of energy with every sip.

  • Lychee Raspberry Refresher®A harmonious symphony of flavours blending the delicate sweetness of lychee with the tangy brightness of raspberry. Freeze-dried raspberries and green coffee extract add to the refreshing, elegant experience.

  • Strawberry Acai Lemonade Refresher®: Brought back from last year, this beverage is a delightful blend of juicy strawberries and acai berry extracts. Shaken with ice and mixed with chopped strawberries, it offers a crisp, revitalizing sip perfect for warm summer days.

  • Mango Dragonfruit Lemonade Refresher®A tropical escape in a cup, this beverage is making a much-awaited comeback with the king of the season, mango, blended with lemonade. Hand-shaken with ice and dragon fruit pieces, an absolute summer essential to get your hands on.


Commenting on the renewed Refreshers launch variants, Sushant Dash, ceo, TATA Starbucks, said: “Refreshers as a category is a dynamic one for us and one that is growing. These beverages are at the intersection of evolving choices we’re seeing from our Gen Z consumers that fit seamlessly into their everchanging world with its visually appealing colours and flavours, offering a caffeine infused pick me up in a fun and non-dairy format.”

Comments

Popular posts from this blog

QNet launches New Luxury Chairos Watches

श्री अरुण नंदा ने शानदार पारी के बाद अपने रिटायरमेंट की घोषणा की

Mahapex-2025