STARBUCKS CELEBRATES ITS SPECIALLY CRAFTED, 48-HOUR STEEPED COLD BREW

Flavour Meets Craft: Starbucks Launches Specialty Cold Brews with Citrus and Coconut Infusions

National, 24^th April 2025 – This summer, Starbucks is set to redefine what Cold Brew means to coffee lovers. Designed to spotlight Starbucks unmatched brewing expertise, the addition of their two new beverages to the existing Cold Brew lineup, highlights the meticulous 48-hour cold-steeping process and the exclusive single origin Kenyan beans that come together to create a brew that’s bold, smooth, and distinctly Starbucks.

Alongside its classic Cold Brew, the Vietnamese Cold Brew, the Vanilla Sweet Cream Cold Brew, Ginger-ale Cold Brew and the Nitro Cold Brew, Starbucks has introduced two exciting new beverages to elevate the summer experience:

• The Zesty Orange Cold Brew, a vibrant, double-layered refresher featuring an orange flavour, soda, and a candied orange garnish

• The Coconut Cold Brew, a tropical twist made with cold brew, coconut water, and coconut jelly

“With our Cold Brew, we are not just introducing a beverage - we are introducing a culture of craft. The 48-hour steeping process, our use of premium single-origin Kenyan beans, and our inventive new flavors like the Zesty Orange and Coconut Cold Brew are all tailored for a new generation that values both quality and creativity. Gen Z is driving a bold shift in India’s coffee culture - one where customization, taste, and craftsmanship matter. Cold Brew is fast becoming the gateway into coffee for this audience, and TATA Starbucks is proud to lead that evolution” said Mitali Maheshwari, Head of Product and Marketing at TATA Starbucks Commenting on the launch, Vibhor Mishra, Coffee Ambassador for APAC & China and Regional Director - Operations, South and East said, “What makes Starbucks Cold Brew truly stand apart is the depth of intention behind every cup. We start with single-origin Kenyan beans, celebrated for their citrusy brightness, and let them steep for 48 hours - one of the longest, most meticulous brewing methods in the world. That time unlocks a smoothness and complexity that simply can’t be rushed. It’s a celebration of patience, precision, and passion - and it’s what defines the Cold Brew experience at Starbucks.”

At the heart of Starbucks Cold Brew is a thoughtfully sourced single-origin Kenyan beans that bring bright citrus notes This is then slow-steeped for 48 hours, one of the longest brewing methods in the world, to extract the most refined, full-bodied flavors possible.

Whether you are a longtime Cold Brew fan or discovering it for the first time, Starbucks invites you to experience a new standard in coffee- crafted with purpose, brewed with patience, and perfected with passion.