Racold Thermo to Spread Warmth this Chilly Winter with ‘Wake up Bucket Challenge’


       Racold Thermo to Spread Warmth this Chilly Winter with ‘Wake up Bucket Challenge’

·         Aim to help the needy with basic amenity of hot water bath, by donating one water heater for every 25 videos uploaded on the microsite

Mumbai, January 22, 2015: With the country facing a severe winter this year, Racold Thermo, a leading manufacturer of water heaters in the country has taken a step to help the needy by announcing the ‘Wake up Bucket Challenge’.  The challenge is for people to come forward and pour a bucket of warm water on one’s self, film a video/take a picture of the act and upload it on the site http://wakeupbucketchallenge.racold.com/ For every 25 videos uploaded, Racold Thermo will donate one water heater to the to an under privileged home

On a chilly morning, a bucket of hot water bath gives a refreshing start to the day. Many of us are privileged to have the facility easily available for us. While we are oblivious to the condition of unprivileged, Racold Thermo is taking efforts to make people sensitive and encouraging them to wake up to the fact that they can help and make a small contribution towards a cause.

The water heaters will be donated to charitable institutions such as orphanages, old age homes and the likes. The initiative will cover the cities of Pune, Mumbai, Delhi, Bangalore and Hyderabad. The idea of such a unique initiative is to provide relief to underprivileged people who cannot afford the luxury of a hot water bath even when temperatures deep extremely low.

The challenge has already been initiated with the first water heater being donated to Snehalaya,an NGO based in Pune.

Mr. Mathew Job, Managing Director at Racold Thermo, says, “Water heaters, in our country is still a luxury. In this harsh winter, we wanted to make hot water accessible to those who cannot afford a geyser. Racold Wake up bucket challenge was conceived to provide  the under privileged across our country the comfort of  a warm morning bath .This is a cause we firmly believe in and we have kicked off this activity with my team at Racold taking up the ‘challenge’. Racold being the market leader in water heaters, believes in serious contribution to help the society at large and this activity is a small step towards it.’’

Racold Thermo will not be collecting any cash/ cheques contributions/donations during the campaign.

About Racold Thermo Ltd

Racold Thermo Ltd., the largest manufacturer and seller of water heaters in India, is a fully owned subsidiary of Ariston Thermo Group – Italy, one of the leading players worldwide, in manufacturing and marketing of water heating products and their components.

The Indian operations are based out of Chakan near Pune, Maharashtra. Racold is a leading company in India in electrical and solar water heaters.


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