BroadcastAsia2015 presents inclusive offerings for the Indian Broadcast Industry

MUMBAI, 28 APRIL 2015 – BroadcastAsia2015, recognised as Asia’s top exhibition for the broadcast industry,



is slated for 2-5 June 2015 at Marina Bay Sands, Singapore, alongside CommunicAsia and EnterpriseIT. This is

the largest and most established trade event for Asia’s broadcast, film and digital media entertainment industry,

and is set to feature some of the hottest technologies and solutions for the pro-audio, film and TV.

With the proliferation of digital devices and today’s ever-changing market of always-on connectivity,

broadcasters are starting to look beyond TV to stream and monetise their content. This year, BroadcastAsia will

unveil its new TV Everywhere! Zone, presenting the latest solutions to address increasing consumer

expectations, and new challenges the industry has, to provide more convenient and reliable access to content.

This exhibition will also cater to the growing demands of many Indian companies participating at the event, to

gather insights on the shift in patterns of media and content consumption from a global perspective.

Growth in Indian broadcast industry

According to the FICCI – KPMG Media & Entertainment 2014 report,1 with 168 million TV households, India is

the second largest television market after China. As digitisation of households crossed the 50 per cent mark in

2013, implementation challenges remain in achieving improvement in accessibility and increase in monetisation.

However there is scope for tremendous growth in India’s broadcast industry.

Emerging markets such as India, China and Latin America are also driving growth in the pay-TV market, as per

a recent paper released by Infonetics Research2. In India and China, about 25 million subscribers switched from

analogue to digital. Another 75 million were to be included to the list by the end of 2014, fuelling the growth of

pay-TV.

The growth in the media and entertainment industry is also indicative of the change in audio technology. Sound

quality is a priority - with users demanding better quality of audio delivered on their choice of medium. The

introduction of HD technology in all spheres - audio and video has also raised the consumer demand for high-

quality and reliability. There is a rapid transition from analogue to digital in the audio technology segment, which

has been evident in the last few years.

1 https://www.kpmg.com/IN/en/Topics/FICCI-Frames/Documents/FICCI-Frames-2014-The-stage-is-set-Report-

2014.pdf

2 http://www.infonetics.com/pr/2014/4Q13-Pay-TV-Subscriber-Database-Highlights.asp

BroadcastAsia2015 registers strong Indian participation

Speaking at the press conference held today in Mumbai, Mr. Calvin Koh, Assistant Project Director

(Communications Events) from organiser Singapore Exhibition Services (SES) says, “There is continuous

interest in the broadcast industry especially in the areas of OTT, second screen, non-linear broadcasting and

social media – all to meet consumers’ demands and enhance users’ experience. BroadcastAsia is already

fuelling this space in Asia with the introduction of our new TV Everywhere! Zone. With the broadcast industry

undergoing a transformation in India, we are optimistic that BroadcastAsia will provide an ideal platform for

Indian exhibitors as well as visitors to get first-hand insights into the global broadcast industry.”

Also present at the press conference, Mr. Frank Lin, Managing Director, Datavideo Singapore says,

“Datavideo has been participating in BroadcastAsia for the past 17 years. BroadcastAsia is a comprehensive

and an important exhibition showcasing latest technologies in the broadcast world. Every year we manage to

witness new products, gather information and meet new partners. The show is very good for our overall

business”

This year Indian companies exhibiting at Broadcastasia2015 include, ADI Media, Canara Lightning Industries,

Essel Shyam, Indiasign, Monarch Innovative Technologies, Prime Focus Technologies, RGB Broadcasting

Equipments, Studio Systems, WASP3D and more .

BroadcastAsia2015: Covering all facets of the ‘Content’ value-chain

On-demand consumption of media has become the modus operandi for consumers today, bringing about the

trend of ‘TV Everywhere’. The broadcasting landscape has changed significantly with the advent of social media

and increased mobility of consumers brought about by Internet of Things (IoT) trends today. More than just the

delivery of content, with high-definition and 3D now made readily available in the comfort of consumers’ homes,

enhancing the TV experience has become critical for the broadcasting industry.  

Highlights:

 TV Everywhere! Zone (NEW): From smartphones, tablets or Smart TVs, media and TV consumption are

now everywhere. This year’s new TV Everywhere! Zone promises an experiential showcase of solutions

from authentication, monetisation, network & device management, OTT, security, storage and more.

 ProfessionalAudioTechnology2015: The ProfessionalAudioTechnology zone will showcase latest

technologies and expertise on pro audio.

 The Cinematography/Film/Production Zone: The thrill of a movie can be determined by techniques

employed by production teams and houses. To stay ahead and provide audiences with a visual feast and

unforgettable experience, latest trends, developments and innovative technologies will be shared.

 Production Hub: Well-known and award winning directors, colourists, visual effects experts and more will

be sharing their experience and insights on the different equipment  and solutions that they are using in the

course of their work.

BroadcastAsia2015 International Conference - Delivering Experiential Content

Recognising that non-linear viewing options are eclipsing traditional TV viewing habits, broadcasters, channels

and networks need to innovate their services in order to secure their foothold in the new broadcasting

environment. With this in mind, BroadcastAsia2015 International Conference is specially designed to tackle the

commercial and technical challenges stakeholders have to overcome to achieve a profitable TV everywhere

service. Conference topics include OTT expansion into new territories, innovating TV service with intelligent

analytics tools, immersive TV technologies, cloud distribution and network virtualisation, and digital broadcasting

standards and technologies.

Notable Indian speakers at the BroadcastAsia2015 International Conference Include:

 Mr. Parameswaran N, Principal Advisor, Broadcasting and Cable Services, Telecom Regulatory

Authority Of India (TRAI)

 Mr Ramki Sankaranarayanan, Founder And Chief Executive Officer, Prime Focus Technologies

 Mr Gajendra Tijare, Senior Vice President, Broadcast Technology And Operations, 21st Century Fox

Star India

 Mr Narinder K. Chhibber, President, Telescan Global Connect

The Creative Content Production Conference will host some of industry’s most creative minds and emerging

content developers. Together they will examine the evolving market landscape and discuss effective strategies

to succeed in Asia’s film and TV arena. Conference topics include fostering collaborations and co-productions,

monetising a successful transmedia strategy, financing and distribution best practices, and alternative financing

options among others. From India, Mr Satish Kataria, Founder and Managing Director of Catapooolt / Starting

Blocks Media Ventures, will be speaking at the conference