Café Coffee Day launches the ultimate summertime refresher, ‘Summer Slam’
A delicious range of chilled smoothies & slushes bursting with
flavours and brimming with taste
Mumbai, April 01, 2015 – Summer is
back and how! And for the youth, rising temperatures call for slurping on a
deliciously cold, refreshing beverage to cool off and simply get reenergized. Keeping with this trend, youth
brand Café Coffee Day (CCD) has launched the ultimate summer refresher, ‘Summer Slam’, a mouth-watering range
of chilled smoothies and slushes bursting with unique fun flavours and brimming
with taste that will invigorate its young patrons like no other.
The smoothies are
a range of a divine creamy concoction with bite size pieces of the key ingredient
immersed in it that will leave one slurping and snacking all at once. Rasmalai Smoothie is the royal Indian
mithai re-imagined as a rich, creamy beverage. It carries almond flavours with
the very prominent bite of a rasgulla. The Strawberry
Pomegranate Smoothie is a delicious cool creamy mix of strawberry and
pomegranate, a
perfect tease to ones taste buds. Mango
Peach Smoothie is the king of fruits blended with the best of peaches guaranteed
to satisfy the most intense of fruit cravings.
The slush variants
burst with juicy tropical flavours that will leave one slurping for more. The Strawberry Blast Slush consists of strawberries
blended with the goodness of pomegranates chilled to perfection that is sure to
cool ones senses. The unique Tropical Spice
Slush is the wonderous mix of jalapenos to the tropical fruit granita to
spice things up. The Pink Lemonade Slush
is lemonade reinvented. It is sweet and tangy and loaded with the goodness of
pink grape fruit.
Speaking on the new launch, Bidisha
Nagaraj, Group President Marketing, Coffee Day said, “As the weather warms up, there is the
need for a serious and refreshing thirst-quencher. The youth are on the lookout
for something that’s fun and tasty and has the instant cool appeal. Our latest offering ‘Summer Slam’ is the perfect summertime refresher
that is not just chilled, but offers the youth a delicious range of smoothies
and slushes in combinations and flavours that are unique and absolutely
refreshing. We are sure it will be a hit amongst the
youth.”
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