LEVI’S® LAUNCHES ITS NEW LINE OF INDIGO TOPS!
FALL
2015
Thisfall, Levi’s® will
launchanew line of Indigo tops in a wide range for men and women.In this new
collection, the heritage of the Levi’s® brand has been combined with the
romance of Indigo.
Indigo is an organic plant
with a distinctive blue color. It is obtained from the IndigoferaTinctoria, and
since ancient times it has been a popular medium of dying clothes. However,
given it’s expensive nature,Indigo was accessible only toroyalty. Today, indigo
is associated with blue jeans , and in particular the Levi’s® brand.
The specialty of Indigo
is that through regular wearing and washing, the color fades away artfully
making each garment unique. This line has been brought alive in a young, modern
and distinctly Levi’s® aesthetic. It is priced between Rs 1499 to Rs 3599, and
will be available across Levi’s® stores in India and online on The Myntra App.
About the Levi’s® brand
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