Nautica Introduces New Brand-Positioning and Design Strategy with an Exclusive Fashion Presentation

Actors Taapsee Pannu and Rahul Khanna launch the New Fall 2016 collection

National, September 28, 2016 – Nautica, the leading global lifestyle brand for modern nautical style, is shifting course with a re-imagined take on its image. Introduced through an exclusive fashion presentation at the Dome, Intercontinental today, Nautica announced its new positioning and the launch of the Fall 2016 Collection with Rahul Khanna and Taapsee Pannu.

Rahul Khanna showcased his four favorite looks from the collection using his favorite colours navy blue and grey just like the Nautica style.

Taapsee Pannu too showcased two of her personal favorite looks which were completely different from each other but still in the Nautical style.

Nautica's new approach to design celebrates the brand's roots in New York City and its established nautical heritage through its new message: "Inspired by the sea, designed in the city."   Launching in India withFall 2016, patrons will see an extended range of modern, nautically inspired looks and styles that can be worn day-to-night. Infusing more neutrals, such as blacks, whites and tans, in addition to the brighter colors the brand is known for, adds more tonal pieces that allow for more versatile wearing occasions. 

Mr. Sumit Dhingra, Chief Operating Officer- Nautica (India) - ‎Arvind Lifestyle Brands Ltd, says; “We are extremely excited to present the new re-imagined Nautica to our consumers. Through the new campaign, Nautica aims to re-establish its inherent New York style and heritage. Right from the redesigned store concepts to the very last detail on every garment, the re-positioning draws focus to city inspired nautical elements. Our store at Mall of India in Noida launched in May this year, represents the re-positioned store concepts and has seen wide popularity with our patrons. We are looking forward to launching more of the re-conceptualized stores with the new collection.”

The men's selection offers updated outerwear in new fabrications, such as high-twist poly and water repellent cotton nylon as well as new elements such as engineered pockets and inverted pleats. More wovens, sweaters, sport coats and pants have been added to provide consumers head-to-toe looks.

The women’s line include timeless pieces that are versatile. Expect to see day-to-night staples, like chambray shift dresses, tailored trousers, and modern jumpsuits, available in a feminine mix of neutrals and sea glass shades.

The spirit of the Nautica brand will always remain the same: effortless, classic, and inspired by the sea. Now, by celebrating its roots, designed in the city, the brand is set to evolve its position as the authority in nautical style.