Figaro passes the traditional taste of trust from Dadi & Nani
Mumbai, 29th August 2019: Traditional Indian
cooking is a legacy that gets passed down from one generation to another. The
challenge for olive oil, even with its bucket full of benefits, is to be
compatible with Indian recipes without compromising its original taste. In
India, to make an ingredient a part of any recipe, it must satisfy the taste
buds of the custodians of the family legacy. Gaining from this insight, Figaro
meticulously organized a food tasting session where they invited grandmothers
from all four corners of India to review traditional delicacies cooked with a
twist.
Speaking on the
initiative, Susana Toribio, General Manager- India, says, “Aiming
towards the next level of growth, Figaro looks to root for the transition
towards natural living. Overcoming the clutter that olive oil is only for
continental cuisine, this food tasting session truly breaks the myth by cooking
age-old Indian recipes with Figaro.”
Furthermore, Satarupa Majumdar, Marketing
Manager, says, “One of the fundamental reasons for this 100-year journey has
been the connection with the consumers. Figaro over the
years has been the epitome of care, purity, trust and health. Through this food tasting session,
we take the Indian food experts down memory lane with the uncompromising
recipes by the new generation and Figaro.”
The campaign is
spearheaded by Mumbai based digital agency Mirum, a WPP group company. Naila
Patel, Executive Creative Director, Mirum India, says, “In India, food is not just an emotion, it also is
also wisdom that gets passed on. Every Indian has a ‘Meri Dadi ke haat ke bane
laddu’ story. Our grandmas being the better cooks is a reality every Indian
knows and believes. Thus, when Figaro wanted to
cook traditional Indian recipes, we wanted the stamp of approval from the
highest order. What shaped the thought was the insight that the bond between
grand moms & grandchildren is precious, and the chances of a different cooking medium finding acceptance is
highest when it is recommended by the grandchild.”
Did
Figaro succeed in getting their stamp of approval from the grand moms? Watch
this video
to know.
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