The Three Pointed Star shines with 25 aftersales initiatives as it completes 25 years in India
• Unique bouquet of customer centric initiatives beneficial for the discerning customers
• Various learning programs for skilled manpower also a part of the initiatives benefiting the entire automobile industry
Pune: Mercedes-Benz, India’s largest luxury
carmaker, is celebrating its landmark 25-year presence in the country with a
unique bouquet of customer centric initiatives for its discerning customers.
As a part of
25-year celebration, Mercedes-Benz, today is unveiling eight customer service
initiatives, outlined below, which will further elevate our customers’
ownership experience.
Premier Express
Prime –Customers can now rest easy that their car will be serviced and ready
in just 3 hours, If it isn’t, consider it free. Starting in the month of December
2019, this service will travel to multiple cities like Delhi, Mumbai, Ahmedabad
and Hyderabad after a successful launch in the city of Bangalore.
Fast Lane Body and
Paint – guarantees
customers that their car would be ready after small accidental repairs in no
more than 25 working hours. Currently this offer will be valid for a select few
cities like Ahmedabad, Mumbai and Pune starting December 2019.
Mercedes-Benz Car
Care Kits – Some of the most successful products of Mercedes-Benz
branded Car Care Kits will be available at a 25 percent discount for the month
of December 2019. These kits have been the choice of many customers in recent
times.
Online Service
Estimate and Online Service Appointment Booking -- Mercedes-Benz now
offers customers an online service cost estimate. Further the customer who
makes the first online appointment of the day will be eligible for a 25%
discount for the month of December 2019.
Mercedes-Benz AMG
Oil – Launched just a
few months ago, Mercedes-Benz range of high-performance AMG oil products will
be available at a 25% discount while servicing their cars for the whole month
of December.
Mercedes-Benz
Approved Tyres for AMGs – The range of
Mercedes-approved tyres for the AMG vehicles will be available at a 25%
discount to the customers while servicing their cars, starting on 15th
December 2019 till the end of the month.
Certified
Assurance now also for cars with irregular service history – through this initiative,
even customers with an irregular service history will be able to get warranty
Revamp of Customer
Services Webpages – the customer
service pages on the website have been revamped to make the online customer
journey easier and more convenient.
Martin Schwenk, MD & CEO, Mercedes-Benz India said, “We have
our customers to thank for hitting the 25-year milestone in India. We value the
support, loyalty and trust they have invested in the Mercedes-Benz brand. We
listen to what our customers say and believe that they are the best teachers. These
unique aftersales offerings are crafted to meet our customers’ requirements who
are pressed for time in their daily lives. These programs will further enhance
the experience of owning a Three-Pointed Star and forge a stronger relationship
between the Mercedes-Benz brand and our customers. We are confident that our
customers will benefit greatly from these initiatives.”
Known in the
industry for its most efficient customer service, Mercedes-Benz India is ranked
highest in industry benchmark J.D. Power’s customer satisfaction survey for the
last two years consecutively.
In addition to the
eight new initiatives announced today, Mercedes has several more to come -
Car Care at
Doorstep – As part of this
initiative, customers will be able to enjoy some Mercedes-Benz car care
services from the comfort of their homes. As part of the 25-year celebrations,
Mercedes-Benz will offer customers this service starting from just Rs. 2,500.
Mercedes-Benz studio – In pipeline is a comprehensive
beautification solution for Mercedes-Benz cars. Our customers will be able to customize
the car paint, and even avail detailing solutions.
Vehicle Reception System – A project which
will take digitization of the service experience to the next level with
individualized services and real time tracking of services
ServiceConnect – This will allow customers to stay
connected with dealers and service staff through various modes of communication
during service.
Some of the
customer-centric services, which Mercedes-Benz has already rolled out:
·
Mercedes Me Adapter – Launched on 1st
October’19 as a part of Mercedes me connect, we will be celebrating MB Adapter
Day on 30th November 2019 as a part of 25 year celebration. Customers will get
free adapters on this day
·
Service on Wheels – This is a
first-of-its-kind initiative by Mercedes-Benz that provides unprecedented convenience
to customers by offering vehicle care in locations distant from existing
service network
·
Mercedes-Benz car
detailing solutions – A unique offering to keep your Mercedes-Benz brand new
for years to come
·
Easy accessibility
to Mercedes-Benz genuine parts - Genuine parts with warranty are now
available over the counter
·
Launch of COMPASS – An all-new
customized experience for connected cars that enables Mercedes Me Connect
services and provides break-down assistance services. We are confident that
Compass will take customer experience to a new height
·
Collaboration with
technical institutes - Developing skill manpower in line with changing
requirements
·
Warranty on
Mercedes-Benz collection items – Customers can now avail 2-years warranty
on Mercedes-Benz lifestyle collection items
·
Rationalization of
Advance Assurance, extended warranty programme prices – Extended
warranty is now available on cars with an attractive pricing which is as low as
1.5% of the car value
·
Faster delivery of
spare parts - Customers from Karnataka and Gujarat can get parts at
55% faster time
·
Service clinics - Unique initiative
that offers customers the opportunity to interact with Mercedes-Benz technical
experts
·
With the customers
in tough times
o
Mobilo : On Road Assistance service
o
Various service support is offered to customers in flood
affected areas
·
Mercedes-Benz
training academy – With some exhaustive training programs like Advanced
Diploma in Automotive Mechatronics (ADAM) and Advance Automotive Body repair
training (AABR), 900 participants have been trained till date in collaboration
with ‘Skill India’ program initiated by Government of India.
·
An extensive training program offered by Mercedes-Benz
Academy has trained 2840 participants across its retail network with a total
number of 73,720 Man hours that also includes international trainings.
·
Summer care camp - 25% support on
select parts assortment
*Terms and
conditions apply
Website-www.mercedes-benz.co.in
Twitter – @MercedesBenzInd
Instagram – @mercedesbenzind
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